OnlineDomain.com Domain Name News & Opinions
Mike Mann shared today on social media the pricing levels he uses to price his domain names. I assume he uses similar levels on his domain name appraisal service.
One thing we already knew even from his BuyDomains.com days is that he loves those 8s!
Mike Mann is the owner of DomainMarket.com that offers more than 300,000 premium domain names for sale.
This is Mike Mann’s Domain Name Pricing Matrix (or Progressive Tax on the Rich as he also called it) in USD:
350
500
888
1288
1888
2288
2888
4888
9888
14888
19888
24888
29888
39888
49888
69888
94888
149888
194888
294888
594888
794888
994888
ETC
These are too many different levels for me and I think the first few levels are too close while the more expensive ones are too far apart. And the lowest levels seem too cheap to me unless we are talking for totally garbage domains. But when you have 300k domains and register them is batches you are bound to make some bad purchases. I would probably drop these instead of putting them for sale for $350.
Of course these are the BIN prices that (some of them) can be negotiated. The entire list of Mike Mann’s domains with prices can be downloaded on his website.
Here are all the Mike Mann’s sold domain name reports published on OnlineDomain.com since 2016:
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
May 2016
April 2016
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Have you ever read some of the stuff this guy writes on Twitter, like wow, I lost any respect I had for him as a domainer.
Who cares about him stop giving him a platform.
Mike sharing his price and sales data is a big help, especially to small players, but there are a couple qualifiers that could be taken into consideration in viewing his pre-set price options.
First, Mike controls his prices, his landing pages, and how his prices are presented. For small players using reseller networks, price listings may vary from what the seller intended. This is because resellers (especially registrars) may tack on commission fees for themselves, thereby altering the “sharp” prices carefully crafted by sellers.
Within each USD $1000 price increment, I like to price domains near the top of each $1000 step. However, with resellers topping off my prices with their own commissions, it takes my prices to the low end of the next highest $1000 increment.
For example, Mike’s price of $4888 might appear to a buyer as $5173 if he were to list with a multiple listing service. The “buyer friendly” appeal of a $4888 listing isn’t available to those of us who operate without the same degree of marketplace control that Mike enjoys. This shouldn’t serve as a bar for the rest of us to use sharp prices, but we should do it with reasonable expectations.
The second qualifier about Mike’s prices is that he uses the number 4 a lot, even as he uses 8s more than any other number in his price listings. Anywhere within a price listing, the number 4 doesn’t appeal to Mainland Chinese buyers as well as it might to Westerners. Also, in interviews and focus groups in South Asia, I’ve been told that ultra-sharp prices are not as appealing as slightly softer prices. Instead of $3999 or $3888, for example, $3880 might be more widely appealing to both East Asian and South Asian buyers. If I remember correctly, $3880 is a price point that I’ve seen Frank Schilling use.
I don’t understand your pricing problem. Yes, you have to factor in the commission but so does he when selling at Sedo or Godaddy.
And you can use your own landing pages too, or Efty or Undeveloped.
And when he uses his own landing pages he also has to pay escrow or credit cards fees.
Some of his domains are listed on Sedo.
I think all his domains are listed at Sedo and Afternic/Godaddy and probably elsewhere.
Industry News Alert:
In a big major slap in the face to the entire domain name industry and all domain investors everywhere, Estibot has REDUCED its magical “appraisal” of crypto.com from $48,000 to $31,000 after it sold in July for $12,000,000:
https://imgur.com/gallery/4INYuNF
Doubtless many noticed the many times I pointed out the $48,000 “appraisal” previously and long after the $12m sale, including Estibot itself, whose rep in the blogs has certainly noticed some of my comments before.
The bizarre reduction is certainly curiouser and curiouser indeed; has anyone ever *not* seen Estibot “fix” their appraisals to reflect the higher price of a sale afterward? I’ve certainly never seen such a strange departure from that. I suppose, however, that perhaps in some twisted fashion they felt doubling down and making it worse was better than doing the “fix” to reflect the sale price, since the latter might tend to greatly compound and highlight the extreme embarrassment of the original $48k figure to begin with.
Automated appraisals are a mess and really hurt the business. Estibot’s algo seems to be confused most of the time, relying more on extension, length, and past sales (which often are not related, just look at Crypto.com comparables on Estibot). Why in the world wouldn’t Estibot list Crypto.com in the comparable sales list? It’s the most comparable sale there is! Can’t trust such tools.