Domain name portfolio audit (in 8 steps)

Opinions

This would be a good time to do a much needed domain name portfolio audit.

As most of you know today is the last day to renew your .com domains before Verisign increases the wholesale price tomorrow.

Verisign will increase the annual registry-level wholesale fee for each new and renewal .com domain name registration from $7.85 to $8.39, effective Sept. 1, 2021.

Here are a few things I do every 3-4 months (I did these all before the price increase and saved a few money on transfers/renewals):

  1. I consolidate domain names I win at expired auctions to my favorite registrars. I use 2-3 registrars at any time for my portfolio but each extension I invest into is located in no more than 1 registrar.
  2. I renew my best domains for up to 9 years in advance. I have explained why I do this here. I don’t do the full 10 years in case I want to transfer my domains to another registrar I will not lose the transfer fees. So because I do this anyway I renewed my best 100+ domains now until 2029-2030.
  3. I also did all my other renewals for domains expiring until the end of the year so I can focus more into selling. I don’t use the auto-renew option because of a few reasons I will explain in another post.
  4. I checked that all nameservers of my domains (especially the newly acquired ones) point to where they are supposed to: domain sales landers, parking landers, developed websites, forwarding to developed websites, etc. You should also check any hand registrations for having the default registrar nameservers.
  5. I checked all whois info is correct. That is especially important for the newly consolidated domains and also for all domains I manage for my clients. (web development, web hosting, domain management). Even if you use whois privacy it is important to have a valid email address connected with your domains.
  6. I checked all the domains that point to (or are listed into) Dan, Efty, Afternic and the parking companies are all listed in my account.
  7. I also checked if I have any domains that I have sold still listed for sale in any of the platforms I use and deleted them.
  8. Finally I checked parking stats and google analytics to detect any significant changes and patterns.

Did I miss something? Let me know.

Sold.Domains

About Konstantinos Zournas

Studied Computer Engineering and Computer Science in London, UK and now living in Athens, Greece. Love domains and building websites. Went online in 1995, learned about HTML in 1996 and about domains in 2002. Started publishing the OnlineDomain.com blog in 2012.

2 comments

  1. Great list! The only thing I would add is to review prices of any domains you have listed for sale at BIN prices.

    • Konstantinos Zournas

      Right. I personally don’t change the prices often but for others that would be important. (I don’t have BINs for .com domains AND all my prices are expensive as it is.) Add BIN to new domains as well.

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