GoDaddy (NYSE: GDDY) debuted its Super Bowl commercial today, featuring GoDaddy Airo® and two-time EMMY® award-nominated actor Walton Goggins.
The ad, titled “Act Like You Know,” showcases how GoDaddy Airo® brings small business ideas like Walton Goggins Goggle Glasses to life through AI, giving entrepreneurs the tools to look and feel like they know what they’re doing.
“When we set out to tell the story of empowering entrepreneurs with GoDaddy Airo, we knew we wanted to tell that story through the lens of an actual entrepreneur,” said GoDaddy Chief Marketing Officer Fara Howard. “Walton was the perfect partner—he had a passion for entrepreneurship and eyewear, and GoDaddy Airo could help him bring it to life. This campaign is all about proving that with the right AI tools, anyone can build a business and confidently feel like they know what they’re doing. We’re proud to show the value of GoDaddy Airo to a massive audience on game day.”
“Walton Goggins is now a big-time entrepreneur, thanks to GoDaddy Airo™. It makes you a professional, customizable website in minutes. Plus, it helps you create a unique logo to build your brand, and can write all your social posts and ads for you. It’s like you know what you’re doing.”
Act Like You Know :30 | GoDaddy Super Bowl Commercial 2025:
The Spot: “Act Like You Know”
The ad opens with a close-up of Goggins. “Actors. We can make you believe we know what we’re doing, when in fact, we do not.” Various scenes depict Goggins playing roles he could not perform in real life, first as a detective absentmindedly traipsing through a sensitive crime scene. Then he’s an astronaut floating inside a space station, where he manipulates complex controls and admits, “I have no idea what these buttons do,” as he accidentally launches a fellow astronaut into deep space. Next, he’s a race car driver, dramatically shifting gears…in a car that he’s inadvertently driving backwards.
The spot shifts to Goggins entering his office, where boxes of Walton Goggins Goggle Glasses line the walls. There he acknowledges working as a small business owner is his hardest role yet. That’s because “I have no idea what I’m doing… but GoDaddy Airo® does, using AI to build a logo, website and social content.” Goggins confidently shows off his beautiful website created with GoDaddy Airo®. Wearing his signature namesake eyewear, Goggins declares: “If your goggles ain’t Goggins, they don’t belong on your noggins.”
Goggins then delivers the ad’s final line: “With GoDaddy Airo, it’s like you know what you’re doing.”
The spot also features a cameo appearance by Auguste Goldman, a GoDaddy veteran of nearly 18 years, as a police officer behind Goggins at the fake crime scene. Goldman has worn many hats throughout the years, including Chief Technology Officer, Chief People Officer and head of the company’s award-winning Care & Services team. Now he can add “Super Bowl extra” to the list.
What to Expect During the Big Game and Beyond
GoDaddy’s 30-second ad will air during the two-minute warning in the fourth quarter of the game on February 9.