Yesterday Google announced that it is creating a new holding company, called Alphabet and the new website is using the domain name abc.xyz.
The domain name abc.xyz was sold by the XYZ registry to Google for an undisclosed amount of money. The domain was sold sometime after the 30th of July, 2015 and before the 4th of August according to domain name whois history.
The domain name was part of the 100 domains that were reserved (according to ICANN rules) by the XYZ registry for its own promotion and usage.
Also, it seems that Google bought the domain name alphabet.xyz for $3,800. An active New gTLD investor, called Dan Yadgar, said in the gtld.link forum that he sold the domain name at DomainNameSales.com last week. He thinks he sold it too cheap because he didn’t know it was Google buying the domain name.
How much do you think the domain name ABC.XYZ was sold to google for?
I reached out to the XYZ registry with some questions regarding the deal but they told me that they can’t comment on this in any way.