Google stops monetizing adult PPC traffic

Companies offering domain name parking informed their customers that their main upstream advertising partner will discontinue monetizing traffic to adult classified domain names.

The main upstream advertising partner for most PPC companies has been Google for many years now.

It seems that adult traffic will have to be pointed elsewhere from tomorrow March 8th 2024.

Adult domain name owners will have to either use direct adult affiliates or point their domain names to sketchy zero click advertisers.

Here are the announcement from ParkingCrew and Bodis.

ParkingCrew:
Changes Affecting Adult Domain Monetization
Hi Guys,
We would like to update you of a change concerning the monetization of adult domains.
Our main upstream advertising partner has informed us this week, that as of March 8th 2024, they have taken the decision to discontinue monetzising traffic to adult classified domain names. This change impacts all partners using this feed.
As a result, we will be transitioning all traffic on adult classified domains names to direct advertising providers.
We will assure a smooth transition and no further action is required from your side. Should you have any questions or concerns, please don’t hesitate to reach out to your account manager or contact support@parkingcrew.com.
Cheers,
Your ParkingCrew Team

Bodis:
Update: Changes in Adult Classified Domain Advertising
Mar 7, 2024
Dear,
We want to inform you of an important change affecting the monetization of adult classified domains. Our primary advertising partner has decided to discontinue monetizing traffic to these domains effective March 8, 2024.
As a result, we will be unable to monetize adult classified domain traffic until further notice.
For help identifying which domains are tagged as adult, and therefore may be affected; please contact support or your account manager.
Thank you for your understanding and continued partnership, and we hope to reinstate support for this traffic segment again soon.
Best regards,
Your Bodis Team