Rightside announced some of the highlights of the first half of 2016 regarding premium domain name sales. They also announced “The Power of Two” campaign for September that will be the release of previously unavailable two-letter domain names.
Here are some of the highlights:
- The second quarter of 2016 has been our largest to date in terms of Premium sales, exceeding $1 million in wholesale revenue. At the same time, this is the first quarter in which we did not launch a new TLD, which typically boosts Premium revenue significantly. To date, Rightside has sold less than 2% of its Premium inventory, meaning there is huge potential for more sales in the future.
- Easily one of the most important domain name markets in the world right now is China. As of June, we are now selling our Premium domains through the country’s second-largest registrar, HiChina. We expect that the upside of the Chinese market for Premiums (and domains in general) will continue to be significant.
- The .LIVE extension has quickly become our fastest growing Premium TLD, selling over 1,750 units for an aggregate of more than $780,000 in wholesale revenue to date this year. Over 50 percent of that revenue came in the second quarter alone, demonstrating the huge surge in demand for .LIVE we’ve seen just recently. And similar to our Premium inventory overall, this has all been accomplished with more than 94% of our .LIVE Premium inventory still being available for registration.
- The .LIVE results above aren’t just limited to our Premium inventory, either. Just two months ago, we wrote that .LIVE had cracked the top 60 list for new TLDs after just half a year of availability. Today, the extension has reached #44, and is still climbing.
- We also have some very exciting Premium prospects going into the rest of 2016. The Power of Two campaign in September will release our previously unavailable two-letter domain inventory, which are some of the most valuable Premium domains in the aftermarket. Later this year, the launch of the .GAMES domain extension will also present a huge inventory of unique, memorable Premium names.