and domains and trademark sell for $340,000


US bancrupty court approved yesterday the sale of the domain names and and the trademark for the sum of $340,000 after an auction:”Debtor is authorized to sell, transfer, and convey the Domain Name Assets to the Domain Name Purchaser for the sum of $340,000.”

The winning bidder and new owner of these assets is Westerdal Corp., Inc., a Jay Westerdal company. Jay Westerdal  operates the .Realty, .Observer, .Feedback new gtld registries. Jay was the founder and CEO of

For over fifty years, Vanity provided fashion conscious young women a wide variety of clothing, intimate apparel, tops, footwear and denim through its stores and ecommerce websites.
Vanity is currently operating as a debtor-in-possession under Chapter 11 in the United States Bankruptcy Court for the District of North Dakota. Vanity Shop of Grand Forks, Inc. is selling its intellectual property assets in a chapter 11 auction.

The auction opened with a stalking horse bid from Media Options S.A. for the and domain names for $100,000.  The minimum overbid amount for the domain names was $115,000.

According to Hilco Streambank EVP, David Peress, “The Vanity® brand can be leveraged across a broad range of categories.  In addition, the URL is a valuable premium domain name with application in multiple categories including entertainment, media, furniture, and vanity phone numbers, among others.”
The Debtor is now authorized to pay the Stalking Horse Bidder (Media Options SA) a Break-Up Fee of $5,000 and return of its deposit of $10,000.


About Konstantinos Zournas

Studied Computer Engineering and Computer Science in London, UK and now living in Athens, Greece. Love domains and building websites. Went online in 1995, learned about HTML in 1996 and about domains in 2002. Started publishing the blog in 2012.

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