Here is a look at some of Mike Mann’s domain acquisitions and sales from August. Mike Mann is the owner of DomainMarket.com that offers more than 250,000 premium domain names for sale.
I will start with a quote from Mike Mann:
“The reason you may not recognize the pricing value proposition in my domain sales is because only a dozen people on Earth are qualified to appraise premium domains properly.”
Domain name sales:
DigitalLabor.com $9888. Purchased 10/4/12 $200.
TheGoodWord.com $40,000. Purchased 2/21/05 $350
CorporateLeasing.com $21,100. Purchased 4/1/08 $4000
GodOfIsrael.com $24,888 and TheGodOfIsrael.com $6000. Purchased 6/18/11 and 4/18/11, $7.50 each.
Domain name purchases:
One thing to remember is that Mike Mann needs to sell about $2.5 million worth of domains per year to break even and that he is NOT a flipper. The average holding time for his sold domains is usually more than 5 years.
A few of Mike’s quotes over the past month:
“Super premium .Com domain names are barely liquid, which means any lesser .Com domains or any new gTLD domains, or other domain extension names are not liquid at all, except in some very exceptional cases. If a new gTLD domain was likely to sell the corresponding .Com with the same expression would have a much higher likelihood of selling and be a better investment. If the corresponding .Com were not available another equal price .Com would still be a better investment than the gTLD. Almost never would a new gTLD domain name be a relevant investment since real companies don’t and won’t hardly ever use them for commercial purposes, so there will never be any significant demand in the secondary premium market space. Moral of the story, dont invest in gTLD domains since end users won’t buy or use or demand them. Amen.”
“If you beat me at a domain auction don’t be so proud of yourself, just means you paid too much……”
“Selling “premium” domains is like selling “antiques”, its subjective, some aren’t so premium, and some are junk respectively. Only the top experts/market makers can tell us the right price in these thin markets.”
“.Com out of favor? Over the last 3 years DomainMarket.com average sales price has gone up from $1000 to $2000. And the average appraised value of the remaining .Com domain names went up from $4000 to $8000.”
“New domains? Few domains. Nfw domains. Only .Com is king. “few major websites have adopted the new domain names,…..many web users are unaware they exist. …… little reason for most businesses to attempt a risky switch.” “Internet crooks, using the almost-endless number of new web addresses, have used them to masquerade as legitimate companies in order to defraud idle browsers and steal their details. These impersonators have also been able to spread misinformation by appearing to be reliable sources.””
“Every gTLD investor in the industry has been perturbed at me for predicting the demise of these new domain extensions, since the beginning, but I wanted everyone to succeed, just warned them in advance on the reality of the situation, and wish they had listened before pissing away all that nice green cash, which could have been used for charity or a beach house.”
“Trends in premium domain sales, as evidenced by my recent deals: (e.g., TheGoodWord.com, TheGodOfIsrael.com, etc.):
1. .Com will always be king
2. gTLDs are not investable assets
3. Religious themed names are hot
4. Long phrased .Com names are hot
5. Names that start with “The” are hot”