Jeff Sass, Chief Marketing Officer of .CLUB Domains, wrote an article on CircleID called “Have New Domains Had Our Twerking Moment?”.
After Google’s announcement about its new holding company, Alphabet, using the domain name abc.xyz there have been a lot of buzz.
From .NYC to .London to .Tokyo the “new Google” story is making .news everywhere, as the .media large and small speculates on what it means for the .online and .tech industries, and beyond.
Jeff then talks about the XYZ registry and its sudden luck:
One .company in particular is having a .party thanks to their sudden .link to Google’s surprising announcement, the domain name registry .xyz. By choosing and using abc.xyz as the web address for the .website with the Alphabet announcement, .Google showed the world that it can be .cool to use a domain name that has some meaning on both sides of the “dot.” As a representation of the “alphabet,” abc.xyz makes perfect sense. It’s short, easy to remember and relevant.[…]
Is Google’s spelling move with abc.xyz our twerking moment? It is too soon to tell for sure, but it certainly has gotten the conversation going around new domains amongst a larger, more mainstream audience than were talking about them before, and that’s a good thing for everyone with an interest in the new domain extensions.
Read the complete article here.