Jeff Sass: “Tips for Better Branding your Startup.” (video)

club domains

At the recent SUP-X, The Startup Expo held in Fort Lauderdale, Florida, Jeff Sass had the opportunity to give an open workshop session on “Tips for Better Branding your Startup.”

“With the proliferation of new domain extensions, many of them words with meaning, like .CLUB, .SHOP, .WORK, etc., it is no longer a good idea to drop vowels, misspell, or make up words just so you can get a particular domain name extension. Instead, you’d be better served to find a great domain name, spelled correctly, that matches your business and ideally uses an extension that adds some meaning as well.”

“As a startup focused event, SUP-X was a great show to share some practical branding advice around choosing the right name and domain name for your business, and the workshop presentation was very well-received, with some good questions asked by the audience. To bring some real-world examples to life, I presented them in a fun and interactive game show format, similar to what I hosted at Namescon Europe.”

This is the video with Jeff Sass:


About Konstantinos Zournas

Studied Computer Engineering and Computer Science in London, UK and now living in Athens, Greece. Love domains and building websites. Went online in 1995, learned about HTML in 1996 and about domains in 2002. Started publishing the blog in 2012.


  1. what a great post..
    forget brandables!

  2. The link is a LLL-L/Org and they are experts on branding ?

  3. The link is a LLL-L/Org and they are experts on branding ?

  4. I really can’t stand bad advice. It has that stealing money from the poorbox feeling.

  5. Sales pitch!

  6. From the video looks like Jeff got slammed with the first question, probably what most people would think as soon as they hear about .club.

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