Jeff Sass: “Tips for Better Branding your Startup.” (video)

At the recent SUP-X, The Startup Expo held in Fort Lauderdale, Florida, Jeff Sass had the opportunity to give an open workshop session on “Tips for Better Branding your Startup.”

“With the proliferation of new domain extensions, many of them words with meaning, like .CLUB, .SHOP, .WORK, etc., it is no longer a good idea to drop vowels, misspell, or make up words just so you can get a particular domain name extension. Instead, you’d be better served to find a great domain name, spelled correctly, that matches your business and ideally uses an extension that adds some meaning as well.”

“As a startup focused event, SUP-X was a great show to share some practical branding advice around choosing the right name and domain name for your business, and the workshop presentation was very well-received, with some good questions asked by the audience. To bring some real-world examples to life, I presented them in a fun and interactive game show format, similar to what I hosted at Namescon Europe.”

This is the video with Jeff Sass:


About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.


  1. what a great post..
    forget brandables!

  2. The link is a LLL-L/Org and they are experts on branding ?

  3. The link is a LLL-L/Org and they are experts on branding ?

  4. I really can’t stand bad advice. It has that stealing money from the poorbox feeling.

  5. Sales pitch!

  6. From the video looks like Jeff got slammed with the first question, probably what most people would think as soon as they hear about .club.

  7. Jeff Schneider April 27th, 2018

    Hello Konstantinos,
    Our Marketing Intelligence Think Tank (Contact Group) , Projects a Cyclical Bear Market Bottom in the 3rd. Quarter of 2019. Our Think tanks record is impeccable, as our many followers know. JAS 4/25/18
    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist) (Domain Master)

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