Google’s Matt Cutts was asked a question at Google Webmasters about common SEO myths:
Question: What are some of the biggest SEO myths you see still being repeated (either at conferences, or in blogs etc.)
Studied Computer Engineering and Computer Science in London, UK and now living in Athens, Greece. Love domains and building websites. Went online in 1995, learned about HTML in 1996 and about domains in 2002. Started publishing the OnlineDomain.com blog in 2012.
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This is the best I’ve seen Cutts cut through the chase, and give the honest opinion, which is:
1. do your own thing
2. do the right thing
3. stop kissing Google’s ass
4. stop group-think
5. be innovative
It was worth watching. I don’t even think Cutts is privy to what/s going on in Google’s upper floors. He may be powerful enough to push a couple of buttons to impact my properties negatively, that’s about it. Let him go ahead.