Google’s Matt Cutts: “Old Domains vs New Domains” in Google Ranking

Matt Cutts, head of the webspam team at Google, made a video reply to a question submitted at Google Webmaster Help.

The question was:
“I have been in business for over 14 years with my domain, and see much newer domains passing me. Any algorithms to protect older domains/sites in business from newer sites with more spam?
eliasseo, New York”

Matt Cutts’s advise is to update your older domain/website. Don’t keep coasting. You should update your web design template, layout and keep evolving because newer domains with more edgy content will surpass you.

This is the video reply:


About Konstantinos Zournas

Studied Computer Engineering and Computer Science in London, UK and now living in Athens, Greece. Love domains and building websites. Went online in 1995, learned about HTML in 1996 and about domains in 2002. Started publishing the blog in 2012.

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