Google’s Matt Cutts: “Old Domains vs New Domains” in Google Ranking

Matt Cutts, head of the webspam team at Google, made a video reply to a question submitted at Google Webmaster Help.

The question was:
“I have been in business for over 14 years with my domain, and see much newer domains passing me. Any algorithms to protect older domains/sites in business from newer sites with more spam?
eliasseo, New York”

Matt Cutts’s advise is to update your older domain/website. Don’t keep coasting. You should update your web design template, layout and keep evolving because newer domains with more edgy content will surpass you.

This is the video reply:


About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.

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