Google: What happens when one page has two links to the same URL? (video)

Matt Cutts, head of the webspam team at Google, made a video reply to a question submitted at Google Webmaster Help.

The question was:

What impact would two links on a page pointing to the same target, each using different anchor text, have on the flow of PageRank?
Damien, London

This is the video reply:


About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.


  1. My mobile broadband cuts out the streaming of Matt Cutts video. Could you please include a text of the gist of what he says?

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