Will backlinks lose their importance in Google ranking?

Google’s Matt Cutts was asked a question at Google Webmasters about the importance of backlinks in Google ranking:

Question:Google changed the search engine market in the ’90s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?

Matt Cutts claims that over the next years backlinks may become a little less important in ranking. They may be replaced by the writer reputation and google’s ability to understand natural language.

This is his video reply:


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the OnlineDomain.com blog in 2012.

One comment

  1. This guy has got to be the luckiest guy in the world. He doesn’t need a real job, all he has to do is make up stuff and cut a video…


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.