Will backlinks lose their importance in Google ranking?

Google’s Matt Cutts was asked a question at Google Webmasters about the importance of backlinks in Google ranking:

Question:Google changed the search engine market in the ’90s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?

Matt Cutts claims that over the next years backlinks may become a little less important in ranking. They may be replaced by the writer reputation and google’s ability to understand natural language.

This is his video reply:


About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.

One comment

  1. This guy has got to be the luckiest guy in the world. He doesn’t need a real job, all he has to do is make up stuff and cut a video…


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