You can’t trust Ethos Capital with .org. You can’t trust them with anything.
Anyone giving Ethos Capital a voice is doing a big mistake. It is ICANN that needs to be asked some hard questions and not Ethos Capital. Ethos Capital is irrelevant but ICANN wants attention on Ethos Capital to avoid answering the real questions.
And then of course ISOC and PIR need to be asked some hard questions but I get them… They are all working for their “non-profit” $500k per year salaries, bonuses and expenses. They will spend that $1.135 billion in record time and then vanish into some other “non-profit” or an “Ethos” company.
Ethos Capital will say anything you want to hear until they get their hands on .org.
And then they will change their tune. This is what Fadi Chehadi advised Abry to do after they acquired Donuts and their 220+ domain name extensions. Fadi Chehadi and the other Abry consultants advised Donuts to raise prices on its extensions after Donuts promised they will not do that. Donuts lied just like Ethos Capital is lying now. So stop listening to Ethos Capital and focus to the corrupt ICANN organization and Fadi Chehadi.
The $2,500 .org domain name
Let me make this clear for everyone. It is not hard to understand and we already have a real market example.
.Cars, .car and .auto domains are all selling for about $2,500 per year retail. ($2,800 at GoDaddy) That is a flat price for all .cars, .car and .auto domains.
If Ethos Capital increases price of .org domains from $10 today to $2,500 they only need to keep 40,000 domain registrations to make the same amount of money .org makes today on 10 million domain registrations.
.Cars, .car and .auto are not even close as well known as .org, yet their registry operator says that their business model is working. .Org is a legacy domain name extension that is around for 34 years, it is well known around the globe, it has great credibility and it has a solid customer base that will not be moving to a different extension very easily. That is unless they want to lose their website traffic, SEO ranking, links, emails that have been building and using for many years and expose themselves to fraudulent activity by leaving their domain name free. The first thing you do when moving from one domain name to another is setup redirections for your website traffic/links and your email and of course you keep your old domain for all this to work. The cost of moving to another domain name will too big and probably in some cases the cost will be disastrous.
If Ethos Capital manages to maintain 10% of today’s .org domain name registrations they will be making 25 times what they are making today! 10% is just 1 million domains.
So Ethos Capital will be making $2.5 billion per year! They will be making more than half of what they paid for .org in 6 months. Think about that for a minute.
If it is not Ethos Capital then it will be some other company or it will simply be ISOC and PIR that will raise the prices.
Now let’s sue ICANN that unjustifiably lifted the price caps on .org, .info and .bi and created this mess in the first place.