Read here how much Undeveloped paid to purchase their new domain name and brand Dan.com.
A few days back I asked Reza Sardeha, CEO of DAN.COM, 10 questions.
But I also asked him a bonus question that you can see here:
You bought DAN.com from someone named Dan. How much did you pay for the domain name?
Answer: We paid $190k for the name and are grateful Dan sold the name to us. He owned it for a very long time.
(The domain Dan.com was registered in 1994.)