I don’t know who inside Uniregistry thought of “Domain Perks”. But it seems like a mathematical disaster happened while calculating the 3 subscription plans and their annual prices. Were the subscription plan prices selected randomly?
It turns out that the new subscription model could bring huge price increases to all Uniregistry customers. Well, that is if Uniregistry decides to push this model to all its customers. Uniregistry started rolling out “Domain Perks” in late September and this week another batch of customers was informed to change to “Domain Perks” by the end of October.
The absolute mathematical madness of “Domain Perks”
So yesterday I created a spreadsheet and started playing around to see what subscription plan of the 3 offers the best .com price depending on the amount of domains you have. I am factoring in the annual subscription to calculate the lowest effective .com price for each subscription plan.
The first obvious conclusion is that you should only choose the ELITE subscription is you have more than 250 domains.
No matter how many domains you have (above 250) you will always get the best .com price if you choose the ELITE subscription plan. PERIOD.
If you have less than 250 domains you would think that the PLUS plan or the PRO plan could be beneficial at some volume level. Well guess again!
Here is what subscription plan to choose depending on the number of .com domains you have:
- If you have 1 up to 78 domains: don’t buy a subscription plan at all!
- If you have 79 or 80 domains: buy the PRO plan
- If you have 80 domains or more: buy the ELITE plan
Yes, this is the an absolute mathematical madness!!!
If you have 78 domains or less it is cheaper to not buy a subscription plan and just pay the standard Uniregistry .com price that is set at $10.88. The PLUS plan promises a $9.79 price but if you add the $108 yearly subscription the cost of a .com goes above $10.88.
(???) If you have 79 .com domains EXACTLY then you should buy the PRO plan. This is the only volume level that the PRO plan is beneficial! (BTW if you have exactly 80 domains you get the same .com price in the PRO and the ELITE plan.)
If you have 80 domains of more the ELITE plan is the only plan that makes economical (or any other) sense. You will always get the better (Uniregistry) price there. I can’t imagine anyone that want to pay more (by choosing the PLUS plan) and also have worse support at the same time!
So I did more testing with a higher priced gTLD and a ccTLD. (ccTLDs that have different discounts than gTLDs)
Here are the results:
$25 per year gTLD
- If you have 1 up to 24 domains: don’t buy a subscription plan at all!
- If you have 25 domains or more: buy the ELITE plan
$25 per year ccTLD
- If you have 1 up to 23 domains: don’t buy a subscription plan at all!
- If you have 24 up to 28 domains: buy the PRO plan
- If you have 29 domains or more: buy the ELITE plan
- If you buy a plan then the domains you have must always be within the recommended domain volume level.
- I didn’t find a single case where the PLUS subscription plan would make any sense. The PLUS plan is useless.
- The PRO plan is pretty much useless as well.
- Don’t but any plan if you have 78 or less .com domains at Uniregistry.
- At exactly 79 .com domains I will leave you alone to decide what plan to choose. 🙂
- Buy the ELITE plan if you 80 or more .com domains.
Or better yet, you can just move to a better registrar. One that actually wants your business and doesn’t want to drive you away while giving you a headache. AND it is cheaper than Uniregistry and has better support.
(If you think my math have a flaw or there is some extreme case I missed please do let me know! Are the discounts for other gTLDs so differently calculated than .com that give other results? I can’t imagine how…)