Rick Schwartz sent out a tweet yesterday saying:
“I NEVER buy a
#domain asking question: Is this $1k domain worth $2k? I ask a completely different question & get different result!!”
Of course I immediately asked him what the question is, in which he replied in a series of tweets:
“There r multiple questions w/ multiple layers that lead 2 the SIZE of a pool of people in an industry that can extract Highest & Best Use.”
“It’s a series of questions
#Domains MUST pass or it has NO value or very small value w/o kidding ourselves. Simple questions, simple answers”
“Wide appeal, wide audience, would seem 2 b a good starting point when picking a
#domain. #Domains that overly ASSUME behavior, don’t do well”
“My first rule is SIZE OF THE pool. Men(.)com half the population of the world. Candy(.)com everyone eats. Porno(.)com HUGE pool.
“Second rule: VALUE OF THE SALE! Candy small value but very wide. Cars(.)com HIGH VALUE and VERY WIDE!! That’s the top of the tree
“Fine, so WE can’t be on the TOP of the tree today like that. But there r branches with the same elements. There may be NEW trees!!
“And they ALL lead to other questions and parts of the equation IF you follow the trail. Don’t be mentally LAZY! They ALL connect.
“So if we do our job RIGHT, we will focus on
#Domains that can b bought from $100-$2000 that have a VALUE when HBU is found of $100k not $2k.”
“Value will find itself when you follow THESE rules that apply EVERY SINGLE TIME. There are MANY more rules that MUST be applied.
“Half the rules I post will be dismissed. 25% will be laughed at. I can only say, “Follow the recipe and find the GOLD” or
“I can apply those rules 2 ANY specific
#domains in a SPLIT SECOND! I can look at a list of 100 & pick out the winner in les than 30 seconds.”
“That brings me 2 portfolios I get EVERY day. Almost ALL are
#Worthless! STOP trying to sell Portfolios. You ain’t THEM! @thedomains Yung Ye”
“I ask folks 2 send their top 5
#Domains. So FEW r capable of something as simple as that! They don’t even know their own winners, if ANY!”
“But before all those rules there is one even more universal. The rule of CONFUSION. NEVER EVER CONFUSE Customers! NEVER!
#customer is a LOST customer! A CEO that does not know that is an UNQUALIFIED SCHMUCK! #Domains #Startups #Branding #Business”
“Sorry, but SOME rules of business are BLACK and WHITE! Ignoring those rules are why the vast majority fail.
#Domains #Startups #Branding”
“And if some
#Domainers are #Confused about my tweets, let me remind you, you are NOT my customer! #Domains #Branding #Startups #bitcoin”
“When folks pan for gold, all they do is sift out the DIRT. That’s all I do.
#Domainers need to learn to SIFT OUT THE PIGEON SHIT! #Domains“
“The way you pan for
#Domains is by sifting thru a list of VALID LAWS as I have shown & what is left over, MAY be gold! #Branding #Startups”
“If you don’t use Nouns, Verbs and Adjectives in the right order your
#Domains are probably #WORTHLESS! #SlamGrand #Branding #Startups”
“I doubt that Nouns, Verbs and Adjectives are on the minds of most
#Domainers. Another reason they fail. #Domains #Branding #Startups”
“EndUsers: NEVER EVER dismiss loss of traffic. It’s akin 2
#shoplifting. Except u r doing the #stealing from yourself! #Domains #Startups”
You can also read the “The 3 steps to domaining success from Rick Schwartz” or “Rick Schwartz’s domain name strategy“.