.Blog domain names entered General Availability yesterday, November 21, at 15:00 UTC and a few hours later the total number of registered .blog domains was 16,430*.
This number includes the domains registered by the registry itself and its founder’s program, the about 1,000 domains registered in the Sunrise phase by trademark owners and the domains registered in the .Blog landrush. .Blog had 1,744 registered domains before general availability.
.Blog did not even make it to the top 100 of new extensions according to NameStat. It needs to get to 18,770 domains to enter the top 100.
The .Blog registry had a bad launch with will hunt .blog for many years to come.
The registry registered for themselves the best keywords and also reserved many names including all one, two and three character domains.
Regular retail prices start at about $30 at various registrars ($27.99 at GoDaddy) and go up to $139,999.99 per year at GoDaddy from premium names.
They explained that they did what they did with reserved domains simply because they can!. That didn’t left that much for people to register in general availability and the domains that are available have crazy registration/renewal prices.
Automattic, WordPress and the .blog registry pushed .blog domains today with the help of a few registrars, including GoDaddy that issued a press release, but somehow the 250,000 registered domains by the end of 2016 goal (set by the registry) seems unattainable. .Blog only added 14,686 domains in the first few hours after general availability when the bulk of the new extension registrations happen. A few more domains will be registered in the next 24 hours but it is all an uphill climb from now.
The registry has made an estimated $150,000 from sunrise, another $150,000 from landrush and another $315k to $400k depending on the registration/renewal price of registered premium domains. These are wholesale prices to the registrars and add up to a total of about $700,000 USD. This is revenue, not profit.
And this figure is a long way afar from the 19 million dollars that Automattic and its subsidiary Knock Knock, WHOIS There spent to purchase the rights to own and sell .blog domains. And the 19 million dollars don’t include the cost of the new extension application (at least $500k) and none of the ongoing operating and marketing costs.
*This is the number of .blog domains that appear in the zone file today and may be slightly higher because some domains with no nameservers don’t appear in there.