.Blog domains completed landrush on Wednesday and the registry announced the results and they don’t look too good.
The landrush resulted in 1000+ registered domains the 7 days of the landrush. Just 36 of these are going to auction at Sedo as more than one people made a landrush order for them.
The registrants paid about $200 retail price for each of these domains on top of the normal registration/renewal prices. The wholesale price of each landrush order was probably close to $150 to the registrars. So the .blog registry made more than $150,000 from the landrush phase. That doesn’t seem bad but the registry spent $19 million to get rights for the .blog new extension.
These numbers would be great for almost any other new extension by the .blog $19m price tag makes the numbers seem a bit weak.
These results shouldn’t come as a surprise as the prices for all good .blog domains were very expensive ranging from a few hundred dollars per year up to $125,000+ per year. Also many domains were not available as the registry reserved or registered some of the most searched for keywords on the internet.
.Blog released no 1, 2 or 3 character domain names. The total number of reserved 1, 2 and 3 character domains is 47,988.
There is not a lot of data since most registries are using the Early Access Program (EAP) model but .London which was also handled poorly during launch had a lot more than 36 domains in auction.
.NYC had over 1,000 domains going to auction and the registry reported all sales that can be found on Sold.Domains. The auctions had several 4 and 5 figure sales with marijuana.nyc selling for $60,920.
The domain name Marijuana.blog is now for sale for $14,000 per year at GoDaddy. Marijuana.nyc has a regular renewal price despite the high auction price.
General Availability for .blog domains begins November 21st.
The .blog registry is ‘Knock Knock, WHOIS There’ that is a subsidiary of Automattic, the parent company of WordPress.com and Jetpack. It was created in 2015 to manage the launch and development of the .blog gTLD. The registry says it will have more than 250,000 registered .blog domains before the end of the year. This number seems impossible at this time.