10,000 .photography domains registered in the first few hours of general availability

The real (no EAP) general availability started yesterday for 7 new gTLDs offered by Donuts: .camera .equipment .estate .gallery .graphics .lighting .photography

.photography is leading the 7 New gTLDs with 10475 domain name registrations including sunrise and EAP registrations. Distant second is .gallery with a total of 3,303 domain name registrations.

Last week .guru had 12435 registrations at the same time.

Despite .photography just entered general availability it already ranks 2nd, behind .guru, among the 14 first Donus New gTLDs.

About 20,000 new gTLD domain names were registered in the first few hours of general availability yesterday.

This is the day that the pre-registrations kicked in and domains were available on a first-come, first-served basis.

Here are the results after the first few hours (11) of general availability:
(Registrations Yesterday -> Registrations Today)

Week 2 Sunrise 11 hours into General Availability 35 hours into GA EAP – General Availability
.camera 51 1382 February 5th – February 12th
.equipment 124 2156 February 5th – February 12th
.estate 52 2873 February 5th – February 12th
.gallery 51 3303 February 5th – February 12th
.graphics 57 1592 February 5th – February 12th
.lighting 126 1646 February 5th – February 12th
.photography 58 10475 February 5th – February 12th
Total: 519 23427

(The zone file numbers are not exact or final. Domain names without nameservers don’t get listed in zone files.)


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the OnlineDomain.com blog in 2012.


  1. I am surprised with photography, I am assuming it is more of a personal connection with the domain, rather than commercial. As many people are freelance, and hobbyist. I would have expected equipment to have a better showing.

  2. Great News °
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  3. Zournas,

    Take a vacation. You[re doing too much gTLD. Calm down pal.
    It’s not that serious.

  4. .photography is quite the mouthful for a domain extension, and I’d think would get a lot of typos, though I could see it being used by local photo services companies or freelancers.

  5. Its ok to have photography.net but not net.photography ???? This comment is in regards to length, not extension, cheers

  6. Dot .photography is for ‘serious’, professional photographers AND less serious, ‘hobbyists’. But the best keywords were gone during the tiered landrush.

    Keep in mind that photographers spend a fortune on gear, but they won’t spend a fortune on domains.

  7. The above comments are very correct, they are very artistic, and will not pay up for generic domains, or secondary market domains, choosing to go with something more creative, or longer.

  8. Yet a hobbyist will spend some cash on things like apps, that’s why i jumped in with apps.photography, good aftermarket for apps on itunes and the like

  9. Lonely Planet owns the best one already: https://whois.domaintools.com/travel.photography

    They could hardly be considered a “hobbyist.” Interesting.

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