“6 things to avoid when naming a business and buying a domain” (video)

123 Reg, a UK registrar, published a video named “6 things to avoid when naming a business and buying a domain”.

“Looking to launch an online business? You’ll need a name for your business, and a domain name too.

In this video, you’ll learn how to avoid six crucial naming mistakes that could do long-term damage to your business.

Picking the right business name and domain name is a vital task. Get it right with these tips.”


About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.


  1. They actually put out a pretty good video. These are pretty basic, but helpful tips that just about every start-up should know. I can’t tell you how many times I’ve seen new start-ups with domains that didn’t make any sense for their target market or company.

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