“Why your business needs a business domain name” (video)

“Why your business needs a business domain name” video from GoDaddy.

See the video here:


00:23 – What is a domain?
00:56 – Consider SEO with a business domain name
01:43 – Use a domain-based email address
02:36 – Buy a domain name and build a website!
04:33 – Protecting your own content
05:14 – Websites can outlast social platforms
06:14 – Add customer reviews for social proof
07:09 – Tips for choosing the perfect business domain name

During the process of naming your business, you’re likely asking some questions about the type of domain name(s) to register to help you create a strong online brand. One consideration is whether or not you should buy a domain name. Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So it’s easy to see why some entrepreneurs might think owning a domain is a luxury item they can afford to live without.

They might even believe a Facebook page is enough for an online presence, or that a sign with their phone number will generate calls, or that a traditional mailer will help them sell products. But the truth is, a great small business website is the best way to showcase your venture. Whether it’s for a business or blog, or you just want your own slice of the internet, your domain is your digital address online. If your domain is your address, your domain extension is like your ZIP code in that it gives your website visitors a little more information about you.

Domain names can seem like a complicated topic, but after you finish this video you’ll have the foundation necessary to make intelligent decisions related to domain names and domain registration.

Get a website and build your business’s credibility.
A small business website makes your brand look legitimate, serious and credible. Without it, customers can’t find you, let alone learn to trust you. Not showing up in the search engines (or on the internet at all for that matter) is one of the fastest ways to lose credibility as a business.

Use your domain as an anchor for your marketing.
Your marketing efforts begin and end with your website. It’s the place where you centralize all of your business information and marketing messages. It is where potential customers can go to learn about your business. And, it’s where all of your other marketing efforts should drive interested customers.

Control your online destiny.
When you run your own website, you can control your brand story and business information. If your business relies on a third-party platform for your web presence, you’re at their mercy. You can rely on review sites like Yelp to be the only way customers find you, but you’re risking a lot: bad reviews, incorrect contact information, and no way to easily get more information about you. When you build your own site, you control what audiences see about your business.

Use your domain for a custom email address
You’re a professional, so why are you still using that personal Gmail, Hotmail, Yahoo, MSN (you get the picture) email address you created 10 years ago? If the email you’re using to communicate with customers isn’t branding your business, then it’s time you kick that free email to the curb and set up a custom email using the domain you just purchased.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

✅Read more about it here ➜


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. Why limit their thoughts to needing one domain? Instead, promote the idea that multiple may benefit them? Arent we cutting ourselves short? GD, amazon, alphabet, apple, everyone that’s anyone has many domains!

    • Konstantinos Zournas

      Well, let them start with one and then they will want more. Most have no domains.

      That is how I started in 2002.

    • That is funny Jay, “may benefit them”. Give them a sales pitch that they need a whole lot of names? Look it isn’t a terrible idea, but totally self serving for the industry.

      • Konstantinos Zournas

        It really depends on the business and the business name. I now have a client with a camping. I will advise for 4 domains: 2 .com and 2 .gr. xxxcamping and campingxxx for each extension. For others 1 domain is enough.

  2. IF I WOULD HAVE SEEN THESE LAMES / LAME VIDEO when i first got in the biz i think i would have never entered the domain name space. this is total s–t. worst video ever. thank god for the old Domain Sherpa shows with SCHWARTZ, BERKENS, HOWE AND YES DICKER before the incident. those Titans put me on the right track to success. these people in this video dont even own any great domains, just actors with fake smiles collecting a check.

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