The Evolution Of A Nameserver: 15X.NET -> HostingNet.COM -> UniregistryMarket.Link

Frank Schilling and his company NAME ADMINISTRATION INC. (BVI) have once again moved their domain names to new nameservers that reside on a New gTLD: .link.

Since the end of March 2016 all of Frank’s domain names (more than 250k) are using these 2 nameservers:

The Evolution Of A Nameserver

At the beginning of time, somewhere circa 2000, Frank Schilling started using the famous, to those watching the drops at that time, 15X.NET nameservers.

Some time in late October of 2008 the nameservers to all the domains belonging to Frank Schilling changed to new nameservers:

Now after 8 more years all of Frank’s domain names moved to a new set of nameservers using the New gTLD domain name

The domain redirects to NAMedia. The domain offers hosting solutions.

The domain redirects to

It seems that this evolution is making the nameservers longer every 8 years. The domain name went from 6 characters to 13 characters and now to 21 characters. And the nameservers went from a .net to a .com and now to a .link.

Of course all the people using to park or sell their domains are still using a couple of nameservers that Frank never used:

What It All Means

This of course signals the changes coming in Uniregistry. The new Uniregistry Market will soon replace that once replaced

I believe that soon all the domains using the nameservers will start migrating to the new nameservers to complete the integration. Of course the naneservers will live for years to come until everybody switches.

Don’t start moving your domains! This is only a guess… 🙂 Maybe we get to keep using the nameservers of Frank has some other surprise for us!

But this is also a statement indicating Frank’s dedication to the new domain name extensions. From I know Frank is committed to whatever he does so expect .link and his other New gTLDs to be around for a long time!



About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. To provide more clarity, our nameserver choices were a direct result of registrar infrastructure (or more importantly a lack of it).

    Back in the early 2000’s, few registrars contemplated the need for more than a single name. There were no bulk tools! So if you needed to change nameservers and you had to key them manually you’d very quickly get hand-cramps typing long nameservers. was a short name, not doing much and became a nod to the sales multiple of our collective portfolio. 15X earnings.

    Then when we began to operate multiple portfolios, became a delightfully benign way to differentiate owned and operated names from those of clients (living at We didn’t have the modern tools like we have today at Uniregistry which allow us to easily slice and dice large piles of names into ‘portfolios’ and to drag and drop groups of names to folders like we have at Uniregistry now.

    Today the nameserver is more of a marketing tool because no manual keying or interaction is required at Uniregistry. We have the luxury of going with longer more descriptive nameservers. I’m proud to offer them on a .LINK name ending which we expect will become one of the largest most established name spaces. They work just as well as .com at the nameserver level. My own domain names ride along with customers on the same hostnames. : )

    We will see become one of the largest hostnames in the next year and it’s nice to have the history of how we got here.

  2. A little tidbit: You can actually rename a nameserver at the registry and that way automatically change the nameservers on all the domains at that registry in one go. I’ve only done this though for a nameserver so far that stayed within the same TLD, I’m not sure if you could switch the TLD at the same time. Gotta try that one time.

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