Sorry to say this but most companies don’t know what to do with domain names. I am not exaggerating. They simply don’t know what they can do with them.
I am not only talking about the low-balling companies or the companies that don’t even know what domain names are. And I will not even get to individuals or startups. I will only talk about existing companies that ‘surely’ must now about the internet and its opportunities and of course about business in general.
I am especially talking about companies that buy domains and instead of using them to grow their company, they simply do nothing with them. They don’t even do simple things like a website and email.
I got an inquiry from a company using a 3-word .com for their website. The domain name is the owner’s last name plus 2 words. It is something like “JonesLawGroup.com”. (not the real company)
I own the last name .com. They think that $15,000 for a last name .com is too much money. And they are a company of 50 people. (also see here for a company of 3,500 and its $500 budget)
Guess what their building has written all over it:
It has the owner’s last name on it. It says Jones, not Jones Law Group. (not the real name)
Their first response was:
No thank you. The price is cost prohibitive for us.
When I told them that this is very cheap for what it is Bob (Executive Director) came back with a reply that I found simply amazing:
We have 2 domain names that point to our home page and this would be a third, so it isn’t something we need to have. We just thought it would be nice to have the owners name directed towards the company site.
No, Bob. You don’t buy the best 1-word domain name for your business only to have it redirect to a 3-word .com.
You change your company site to this new shorter and easier to remember domain name. You change your email addresses, you change your business cards, your tv ads, you change everything.
And then you have the 3-word .com redirect to the 1-word last name domain name.
This is truly disappointing from the Executive Director of a big company in the year 2016.
BTW, Bob you have your company name spelled wrong on your LinkedIn profile.