Superbowl 2016 is coming up this weekend and as Go Daddy does not have an ad during game day after 12 years all my attention is turned on the ads from 2 website development companies: Wix.com and Squarespace.
Wix: After making its Super Bowl debut last year featuring stars like Terrell Owens and Brett Favre, the website development company decided to return in 2016. The Tel Aviv-based company selected DreamWorks Animation to produce the 30-second spot. The new ad features characters from the upcoming DreamWorks film Kung Fu Panda 3. This is the final and full ad:
Squarespace: Last year, Jeff Bridges was featured in Squarespace’s second Super Bowl spot. Squarespace returns to Superbowl this year. The new ad was created by the agency Anomaly. Comedy duo Keegan-Michael Kelly and Jordan Peele, of tv show Key & Peele, will star in this year’s spot. The pair will also do live video commentary during the entire game for Squarespace using #realtalk on Twitter. This is the 2016 ad: