Is this one of the best New gTLD domain names? It probably is even thought you may not see it immediately. It is no secret that one of the largest domain name investors, Innovation HQ, Inc., is buying New gTLD domain names for the past year and a half. According to ntldstats.com they own more than 4,900 New gTLDs. They are probably in the top 10 (or even in the top 5) owners of New gTLD domains if you take out registrants of free domains and a few registries that have registered their own domains. Innovation HQ, Inc. invests in and develops high quality generic domain names such as grants.com, unemployment.com, and mortgagecalculator.com. You can find a lot of their domain names, both .com and New gTLDs, at Afternic. Last month Innovation HQ, Inc. bought last month a domain name I was after too. They bought york.city while Donuts, the .city registry, is releasing this summer all the domains that were reserved because of domain name collisions. I bet that a lot of people read york.city and said “What?. “Who cares about the city of York?”. Well, a lot of people do because york.city can be used as the ultimate New gTLD hack. Of simply a sub-domain: new.york.city. Yesterday I wrote an article about 2 word New gTLD domain names and the risk of typos. What domain name do you think is better? NewYork.City, that is reserved by Donuts, or New.York.City? Which one would look better in an ad campaign? I personally like New.York.City better. It has a certain symmetry and “city” is actually part of the city name. I can’t think of a better New gTLD domain for New York City. I think that Innovation HQ, Inc also thinks this is a great domain and this is why they didn’t wait until general availability or even EAP day 5 to buy the domain. They bought it at EAP day 4 paying more than $600 to buy it. I don’t particularly like “citynames.city” domains but this domain is very good because it is not just that. I consider it to be a hybrid. Both a hack and a subdomain.