Chinese Domaining Masterclass: The Number Four (4)

Chinese-Domaining-Masterclass-The-Number-SevenTLD Registry, the registry of Dot Chinese Online (.在线) and Dot Chinese Website (.中文网) top level domains, is releasing the third installment of their Chinese Domaining Masterclass blog series.

TLD Registry presented the world’s first, and still currently the world’s only Chinese Domaining Masterclass, at the industry-leading domain investing conference, NamesCon 2015. After several months of research, development, writing, and refining, they created a 120-page curriculum for western domain investors to use as a resource to help them confidently invest in Chinese-specific domains, without knowing a single word of Chinese.

I attended the “Chinese Domaining Masterclass” in NamesCon and I wrote a blog post about it: 10 Things I Learned About Chinese Domain Names.

Now, TLD Registry is releasing portions of the acclaimed and sought-after masterclass curriculum to the general public, in the form of a blog series, which will be weekly blog posts focused on providing tips and tricks to help you invest in Chinese IDNs, again, without knowing anything about the Chinese language.

The articles from the blog series are written by TLD Registry’s Mitch Watkins.

The first installment was about Chinese numerics, specifically, the number seven. The second one was bout the number three.

Today’s topic: “The Number Four (4)”

4: 四, Pinyin: Sì

The number four in Chinese culture is widely known as being a number that carries a negative, superstitious, and relatively gloomy meaning. The number four didn’t quite have this negative cultural significance until later on in China’s history.

Let me explain why:

In Chinese culture, the pronunciation for “4” (sì) and “死” (sǐ, meaning “to die”) are very similar. This coincidence has led the Chinese culture (as it probably would in most any culture!) to become very superstitious about the number four, due to its similarity to death and dying.

To put things into perspective about the superstitious nature of the number four in Chinese culture, it can be compared to the number thirteen in the western world. Many superstitions and urban legends in the western world deem the number thirteen unlucky and negative. Much like the western world’s ghost stories and urban legends that promulgate haunted 13th floors, luck-lacking Friday the 13th’s, and horror movies depicting the 13th as a day of death, many buildings in the Chinese world don’t have a 4th floor for this very same reason. […]

Please read the rest of the very interesting article here.

In the meantime, you can take advantage of the free Chinese domain spinning tool over at At, there are hundreds of free, premium-level Chinese domain suggestions made by real live native Chinese speakers, refreshed often, that are available at normal retail registrar “General Availability” prices.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. The bad aspect of number 4 seems to be too much exaggerated by the “Westerners” imo. Today’s generation in China, Japan and Korea appear to be less concerned about this number than the older generation. In the past, a few hospitals in these countries used to have no 4th floor in the naming of floors in their buildings. But it’s the past story. achieved great success in the domaining market. They are the domain experts in China and are using the number 4 in their brand name.

    • agreed.

      I asked the Chinese domainer about “4” and he said:

      如果都是4,我们叫做“豹子”,就是几个数字都是4,比如44,444,4444,这些就是豹子,使用4. cn是因为单个数字太稀少了,所以才喜欢 – registrant country China – China – China – China – China – China – China

      • I sold

        Google translation of the Chinese domainer:
        “If you are 4 , we called ” leopard ” , is one of several numbers are 4 , such as 44,444,4444 , these are the leopard , the use of a single number 4. cn because too scarce , so it Like”

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