Chinese Domaining Masterclass: “The Number Seven”

Chinese-Domaining-Masterclass-The-Number-SevenTLD Registry, the registry of Dot Chinese Online (.在线) and Dot Chinese Website (.中文网) top level domains, is releasing the first installment of their Chinese Domaining Masterclass blog series.

In January 2015, TLD Registry presented the world’s first, and still currently the world’s only Chinese Domaining Masterclass, at the industry-leading domain investing conference, NamesCon. After several months of research, development, writing, and refining, they created a 120-page curriculum for western domain investors to use as a resource to help them confidently invest in Chinese-specific domains, without knowing a single word of Chinese.

I attended the “Chinese Domaining Masterclass” in NamesCon and I wrote a blog post about it: 10 Things I Learned About Chinese Domain Names.

TLD Registry’s Chinese Domaining Masterclass was run over all four days of NamesCon, and was taught by TLD Registry’s Simon Cousins (Simon is not longer associated with TLD Registry) and Jin Wang.

The presentations drew in hundreds of participants, and resulted in over 50 graduates, who took home a hard copy of the masterclass curriculum.

Now TLD Registry is releasing portions of the acclaimed and sought-after masterclass curriculum to the general public, in the form of a blog series, which will be weekly blog posts focused on providing tips and tricks to help you invest in Chinese IDNs, again, without knowing anything about the Chinese language.

The articles from the blog series were written by TLD Registry’s Mitch Watkins.

Today’s topic: Chinese numerics, specifically, the number seven.

7:七, Pinyin: qī

Numerics in Chinese culture are incredibly popular for many reasons, such as being used as symbols, puns, references, and units of innate meaning. China’s culture has embraced the use of numerics, and having a foundational understanding of the role of numerics in Chinese culture can help you tremendously as you continue your journey of Chinese IDN investing.

Let’s take a look at the number seven.

Seven is pronounced “qī,” which is close to 气 (qì, meaning “anger”). Given this meaning, we can extrapolate that the number seven in Chinese culture is slightly unlucky. China’s culture is oft known for achieving and maintaining harmony in several aspects of life, so the number seven isn’t particularly a number that you would want to use when referring to, or using it to represent harmonious synonyms, such as peace, tranquility, and confidence.

The most common sound-alikes for the number seven are “together” and “to eat.”

The verb sound-alikes for the number seven is:

  • To cheat
  • Implore
  • To ride
  • Rise
  • Start
  • Abandon

The noun sound-alikes for seven is:

  • Wife
  • A period of time
  • Intense cold
  • Boundary
  • Gas
  • Flag
  • Paint

The adjective sound-alikes for seven is:

  • Sorrowful
  • Ashamed
  • Divergent
  • Mountainous
  • Angry

So how does the number seven work when it’s combined with other numbers? Below are some examples of Chinese puns that include the number seven: […]

You can continue and read the entire blog post here.

In the meantime, you can take advantage of the free Chinese domain spinning tool over at At, there are hundreds of free, premium-level Chinese domain suggestions made by real live native Chinese speakers, refreshed often, that are available at normal retail registrar “General Availability” prices.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. Curious why Simon moved on. Idn.idn for .com will go live at the end of the year, will he be working on those? Or maybe another extension/area?
    Great resource they created for investors hopefully he stays in the in field.

  2. Hey Steve, Simon here! No big mystery. My firm, Allegravita (founded in Beijing 13 years ago), was only on contract to TLD Registry — I was never an employee. Our entire Allegravita team is very proud of the marketing campaign we invented and executed for the client and for the great momentum for those TLDs in 2014 (as well as for the Chinese Domaining Masterclass, which the client hired us to develop, write and present). However Allegravita haven’t been on contract to TLD Registry since Jan 2015. We continue to support just about every portfolio registry and many individual TLDs in China though. By Namescon 2016 our team had 10 registries on contract for our China services. If you missed our China Boot Camp sessions at Namescon 2016, please consider coming to DOMAINfest.Asia in September 2016 (at Cyberport in Hong Kong), where the third iteration of China Boot Camp will be presented through the week. China’s a truly amazing market for domains — we’ve been saying that for years 🙂 — and we love sharing our knowledge of the market and culture.

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