Heritage Auctions Sells 13 Domain Names For $984,965 (NL.com $575,000)

heritageauctionsHeritage Auctions premium domains auction was held today at the prestigious Waldorf Astoria Hotel in New York City and 13 domain names were sold for a total of $984,965 including the 15% buyer’s premium. NL.com sold for $575,000.

The auction featured only 29 premium domain names. (1 domain name was removed from the auction):

Domain Name Price Reserve
DiscountLuxury.com Not Met
Boho.com $11,500 SOLD
IGV.com $9,775 SOLD
Frisco.com $20,000 SOLD
MoneyBlog.com $1,840 SOLD
Import.com Not Met
NottingHill.com $7,475 SOLD
SIE.com $27,600 SOLD
Luxe.com Not Met
8.co $115,000 SOLD
Arts.org $10,350 SOLD
Stock.market Not Met
SmartWatches.com Not Met
Mouse.com Not Met
INZ.com Not Met
Corn.com Not Met
VMR.com Not Met
Quick.com Not Met
PXA.com Not Met
Future.com Not Met
NL.com $575,000 SOLD
Arcade.com Not Met
Portfolio of (84) three letter .net domain names Not Met
NYC.am and NYC.fm (sold together) $4,600 SOLD
NYC.lawyer Not Met
GXM.com Not Met
Classic.com $172,500 SOLD
ZIC.com $18,400 SOLD
QDE.com $10,925 SOLD










The Waldorf Astoria is located on Park Avenue, just a few blocks from Heritage’s NY office.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the OnlineDomain.com blog in 2012.


  1. What domain was removed from the auction?

  2. The auction is already over, wow didn’t even get a chance to look, but no way am I paying a buyers premium of 15%

  3. Most of the names are 3L.com’s those could have same at namejet at the same price, nothing impressive, NL.com mid 6 figures is expected, based on country code, other than 8.co nothing really impressive in terms of numbers, the auction house made their 30%

  4. NL.com – rather average or slightly low. In the right moment, with good brokerage approach, could be sold for +$1m. In Q4 2014 I turned down $0.5m offer for 2-letter .com representing a geo-location (not country).
    8.co – great price as for .co. You can drop me a line regarding 8.CN.COM if you like short numerics (contact at the parking page for the domain).

  5. Who bought nl.com?

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