.NYC launched on Wednesday the 8th of October. I wanted to find who bought what domains and how many domain names were bought by each registrant.
.NYC didn’t get the results some people were expecting and people that registered .nyc domains didn’t have very good taste. And it shows.
I got the first zone file after the general availability to see who bought what domains and how many of them. There were 26,853 registered domains after the first day.
The zone file includes domains registered by the registry for its own use (up to 100), some founder’s domains (up to 100), sunrise domains (368), priority domains (6000+) and domains registered on the first day of general availability. I have no way of knowing what percentage of the nearly 20,000 domains that were registered on day 1 were from pre-orders but judging for the Go Daddy market share and other registrars offering pre-orders, I can pretty much say that was at least 75%.
I used the email address to differentiate between registrants. A few registrants might be using different emails but I don’t think that would change the results by much.
The 26,853 domains were registered by 9,995 different registrants. That is 2.69 domains per registrant. There were 5,898 registrants that only bought a single domain. There were 4,097 registrants that bought more than 1 domains. The single-domain registrants only bought 22% of the total .nyc domains.
|Registrants||Total Domains||Domains/Registrant||% Of Total|
This 22% doesn’t sound so promising and it may seem like it was domainers that bought most .nyc domains but that wasn’t exactly the case. A closer look reveals that there were 9,691 different registrants bought 18,708 domains. That is 1.93 domains per registrant and that means that these roughly 97% of all registrants bought almost 70% of the domains.
Of course you can also say that 3% of registrants bought 30% of .nyc domains. But I think that the fact that 97% of all registrants bought 1-10 domains shows that New Yorkers bought a fair percentage of .nyc domains. Many people and businesses bought a variation of their main domain name so that is why the domain per registrant average for the 1-10 domain range was on the low side: just 1.93 domains per registrant. As we go up the range, things change dramatically.
|Registrants||Total Domains||Domains/Registrant||% Of Total|
Here are some more detailed numbers on registrants that bought 1-10 domains:
|# Of Domains||Registrants||Total Domains|
There were 13 (actually 12 because 1 of them was Network Solutions, see below) registrants that bought more than 85 domains each. I checked to see who these 12 registrants were. I got results I did not expect on some of them.
The top registrant got 336 .nyc domains. I found that he only had 3 domains before .nyc. From the domains he registered I believe that he a wannabee domainer but his picks were pretty bad. For example he got 100 best*******.nyc domains. He bought 3 or 4 words and a lot of domains that don’t make sense in .nyc.
The second registrant registered 281 of the worst .nyc domains. I don’t think they bought a single 1-word .nyc domain and most of the were for 3 or 4 words. The registrant is, Douglas & London, P.C., a law firm in New York that bought such gems as:
All were priority domains that cost them more than $20,000. Good job by register.com that took their money and run.
The 3rd one that got 250 domains is clearly a domainer that knows what he is doing. He registered all 1-word .nyc domains and got them all cheap with GA pre-orders.
The 4th one is Network Solutions. (see below)
The 5th one is a domainer that got 198 domains that were mostly 1-word and got them with GA pre-orders.
The 6th that got 161 was actually the .buzz registry. No they didn’t get any “buzz” related domains. They got various domains that a domainer would buy.
The 7th seems like another wannabee domainer but it quite a mystery to me. She runs a queer women website and bought various domains not related with queer women. Most were quite bad and included some adult domains that are not queer at all. Se registered celebrity names, famous app names, ticket and discount domains, and even typos of celebrities. I can’t stop laughing. Sorry but I have to share this domain she got: tinyfey.nyc.
The 8th was luxury company Richemont North America that bought 118 domains in sunrise.
The 9th was another attorney. He got 102 domains and did a lot better than the ones above. He got them all in general availability.
The 10th registrant bought 100 domains and he is probably a small scale domainer. He probably doubled his portfolio with these purchases. I don’t like his domains.
The 11th registrant got another 100 domains that were mainly world cities. He probably doubled his portfolio as well.
The 12th registrant is the .nyc registry with 98 domains. Some typos included.
The 13th registrant got 95 domains. He bought mainly first name domains and I think he doubled his portfolio as well.
So the largest .nyc registrants were 3 small and 2 large domainers, 2 wannabee domainers, the .NYC registry, 2 lawyers, 1 New gTLD registry, and a company that bought all its 118 domains in sunrise. The latter 4 were kind of a surprise for me.
One problem I encountered was Network Solutions and their bad and dangerous habit of putting “firstname.lastname@example.org” as the administrative email in whois. 214 domains have this email address. And of course a few of the pre-order auctions (snapnames, go daddy etc) were still pending. More on this below.
I will run the same test when the registered domains have reached at about 55,000. .NYC is at 42,644 today and on the 10th place of all New gTLDs. That is because the first zone file might be not representative enough. The first zone file includes more than 6,000 priority domains and many thousands of pre-orders scheduled for general availability. Both priority and pre-order domains are registered by the most domain savvy registrants such as domainers and computer/internet related companies. A new zone file in a few month will include the priority domain auctions but will also include a lot of latecomers. Latecomers are closer to the real people that New gTLD registries need to grow their extensions. Domainers pretty much get what they want on day 1 and move one to the next domains.
How is the Nexus requirement enforced? I’ve seen at least one domain with Hong Kong ownership and bogus registrant in a high rise building.
I guess like the .us nexus is enforced. With random spot checks. If they catch you lose the domain.
Great write up! nice brake down of it.
Oh ya, tinyfey.nyc. will be the next big thing. she is just really visionary ! 🙂
Haha, love your description of first and second guy.
All in all 70% end uses, plus a lot of want to be domainers just waste space, and not really play role. Hence i would say this is a success for .nyc launch.
I personally did mix of one word domains, generic services that get high traffic, and some new york brandables. I am not in this list, as i think from my land rush i got about 40 something domains, and i got about 50 waiting in the auction. And on first day i got maybe another 20 or so. I personally dont think one words as a safe bet as an actual phrase that describes business, i focused more on that then 1 words.
When do the auctions end? I would like to redo this after everything is done.
They do it in 3 phases, depending on letter. Last Auction ends on November 6th.
Wow… What an excellent analysis!
I’m guessing that some of that top 3% are acting as local proxies for people who were not eligible.
Like all the new TLDs, I’m curious to see if any actually become popular websites.
Most of the top 3% are domainers and big end-user registrants. I didn’t found someone resembling a proxy.
A lot of development has been happening with .nyc domains. If you type in : site:.nyc
You will 20+ pages full of live sites. Some of the big ones: Ripleys belive it or not , observer.nyc, russian tea room, We park.nyc (ipark, biggest parking company in new york city)
And every day more and more live sites joining the fray.
.nyc was a no brainer
NYers know how to build & brand
traumaticbraininjurylawyers.nyc for $20,000??….If this is correct, the irony is overwhelming…
Yeah, totally agree, no offense, but one has to be “brain traumatized” (lol 😀 ) to spend 20,000$ each for that junk … and people say that lawyers/attorneys are stingy when they have to purchase domains …
dot nyc auctions are going fast and furious
Well, actually so far most of my auctions are sitting at relatively low numbers. I am sure last day there will be a lot of activity, but the question is, how high will it go? Only one auction so far is over 1k , while names in my auctions is category killer names for .nyc extension. Hence, i ma curious what multiples will be we seeing.
never mind, things started to happen fast, it seems things picking up already 3 auctions over 1k, and one close to 2k.
Please report the final prices after the auctions end.
It would be really helpful.
Thanks for the updates.
Ya, will keep you posted.
Michele berkins pretty much covered prices.
My take on auction was, very fast paced. My strategy worked well enough and i got most of my high priority stuff. once 3rd auction ends i will write a larger reply about it, with some examples.
All in all MRBC was a bully and he did get a lot of auctions, that said he lost a lot of big ones like apartment rentals and apartment for rent he didnt get, even though not for lack of trying.
How much did apartment.nyc and rentals.nyc were sold for?
There were not reported.
they weren’t sold, those for later auctions, and were not for sale. I meant apartmentrentals
Oh ok. How much was apartmentrentals.nyc?
around 4k , a little less.
All in all a very good deal. There was 13 bidders. My budget was allocated differently, so i mostly watched this one, since i knew it will be going beyond 3k. Also i already had a decent real estate domains in my portfolio , so i wasnt in a rush here.
i did get most of the names i really wanted and thats what its all about 🙂
All in all bidding was fierce, but still good deals in the end of the day.
Good to hear you got what you wanted.
Good luck on the next auctions!
I guess i will add, that i was slightly surprised at how much bidding was happening and how much of it was going on. There was no easy pickings for the most part. And even without BRMC bidding stuff up, there was plenty of high auctions.
I was expecting much less bidding fights, considering how little they promoted .nyc before land rush. To me this says, that people are very bullish on .nyc , since majority of .nyc promotion began right after end of land rush.
By the way a bit of background on me, i do own some .coms but i hadn’t really invested in last 7 years. Prior to that i invested close to 1k hand reged names, mostly garbage (or as i call it learning experience), and i have made money on domains but indirectly, developing but not selling. Dropped most of my names, held on to some. Have advised companies on domains (since i also do seo) and have brokered a few domain sales for companies. This is my first large foray into domains, since .com as i didnt see other opportunities or domains nearly as good as this one and was busy with development for the most part, but being in nyc seals the deal. Though initially i was just planing to dip my toes with maybe 20 names, but at some point i realized that i am way better then most in nyc (since i kept finding a category killer names days after launch) and it would be a waste if i didnt go much harder in. Hence i would put myself as experienced but far far from pro. I know how to use tools to sift throw words or get recommendations and in .nyc closed market, it allows for significant advantage on competition.
That said, right now its hard to get anything category killer big enough for nyc. Since category killer name for .nyc has to be much bigger category then .com. Those i think we ran through already. And some categories wont work for .nyc which will work for .com . As far as portfolio, mine is probably one of the stronger ones in nyc at the moment, or at least well rounded. That i figured from your analysis and those who got names. Now i am just waiting for auctions to run through, and then the next stage begins.
So I guess you will be on my next .nyc list that I will do probably at the end of November. 🙂
How many do you have now?
i am in mid 200s . Ya, i will be curious about your next list, since i am curious about end users adaption, more then domineers 🙂
Did you guys see the shit storm with Bloomberg names? Thats the power of .nyc domain. close to 20 biggest new outlets in the city, picked it up and ran with it.
Very interesting things are happening at .nyc, godaddy raised .nyc registration from 25$ to 40$ and i expected registrations to drop…. but they kept growing. Day before yesterday it was 700, yesterday it was 1000. Insane. Registration count grown even though price went up. And was no real big media since blloomberg last Tuesday, there was Jhon olivers piece that got picked up by few newspapers, but nothing as major as bloomberg.
I am still picking up names, i had slow down, but i still pick in spurs. I choose vertical and the look through super good names in it, usually i can still find a few great ones every time i look. Two big green flags was very positive media about .nyc itself and a lot of media coverage regardless of how good story is. Which constantly give me feedback on how its doing. I didnt think bloomber story garnered this much attention. But it certainly did raised public awareness a lot.