Research from 1&1 Internet of 1,000 New York City consumers revealed New Yorker perceptions and expectations for the new .nyc domains.
Some Key Findings:
- 82% of NYC consumers experience frustration when trying to find a local business with the top annoyances being incorrect suggestions (36%) and getting results from around the country (36%)
- New Yorkers can correctly identify images of NYC an average of 86% of the time, but NYC business websites only 15%.
- Staten Island residents prove to have the most faith in NYC businesses with 58.2% claiming NYC businesses are the “best businesses they have used.”
Check out the below infographic to learn more about New Yorkers perception of this new online marketing strategy for local businesses.