Eric Ludwick (What Box) with the fake trademarks is on the board of Domain Name Association

Eric Ludwick from What Box?, the company that has registered hundreds of domain names in the New gTLD sunrises using over 30 fake trademarks, is on the board of directors of the Domain Name Association (DNA). DNA signed 8 more members recently like Nominet, Afilias and Neustar.

Here is a screenshot from the DNA website (the photo is NOT showing Eric Ludwick as he hasn’t posted one on the website):


Here is the Domain Name Association’s motto:

“Join us in supporting the growth and development of the Internet domain name industry.”

No, everybody join Eric so he can steal from it’s fellow board members (Donuts) and bring the New gTLD program to it’s knees.

Everybody go and buy a couple of trademarks at your country so we can stop this nonsense.

Be like Eric!

Today I started a campaign to boycott the .Build new gtld that Eric Ludwick is associated with.

*Thanks to Robbie for the tip.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. Real class act the Domain Name Association in upholding integrity in the industry, are they helping to build something tangible, or setting it up for destruction?

    What is inside the Box? Apparently nothing!

  2. Every domainer should boycott the DNA and any of it’s guidelines or whatever they do, until scam artists like those from “What Box Holdings“ / “Plan Bee LLC”, are removed from any association with the DNA, and held accountable for their blatant trademark scam to acquire top tier domain names they have no right to.

  3. Ha. It’ll serve him right when those gtld’s turn out to be totally worthless. He’ll come crashing down with the rest of the gtld investors.

  4. *

    The entire gTLD protocol has a bit of a stink attached to it.


  5. You can pick up for $95. The word boycott must not look that good on pens.

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