“What Box Holdings“, “Plan Bee LLC” and “Thomas A. Brackey II” have been using fake trademarks to buy New gTLD domain names in sunrise. I was wondering why Donuts was not doing anything to fight the fake trademarks but it seems that they do. They have made all fake trademark terms premium so these people have to think twice before buying them all.
Richard Tindal from Donuts made a comment at the DomainNameWire.com a few months back that they don’t feel cheated: ” We don’t feel gamed in Sunrise. Per ICANN rules, the TMCH decides who can buy then and everyone who bought in our Sunrise met the TMCH ‘in-use’ requirement. We’re not going to become an arbiter of which trademarks are legitimate and which are not. We think it’s a very bad idea for domain registries to become trademark judges.”
And why should they care? They made all fake trademark terms premium so whoever buys them, in sunrise or in general availability, will have to keep paying Donuts those high renewal fees.
I checked all 40 trademarks that these people above have registered for pens and hats in New gTLD .works that launches this week and most of the fake trademarks are set as premium. Most are at set at the high premium of about
$500 renewals per year.
So the fake people are buying them at Sunrise at the premium price plus $100. That is more or less selling the domains in EAP day 5 where the bulk of the EAP registrations happen. Donuts might lose some money from the previous days but by making all domains at a high premium they will get their money back in the long run.
I checked their 40 trademarks and found that 36 of the terms are set as premium with a $500+ renewal rate. It is set at $799,99 at Go Daddy. Trademark holders pay this price plus the sunrise fee that is about $100 to $150 depending on the registrar.
Only the stupidest of their trademarks are not set as premium: 808, aloha, ilove plus vacation that I guess Donuts missed.
So Donuts doesn’t care who and how registers their domain names as long as they are getting paid for them. And this is why “What Box Holdings“, “Plan Bee LLC” and “Thomas A. Brackey II” don’t buy every single domain name incorporating their fake marks in sunrise. They have to pay high renewals that start at $500 and are as high as $3,600. This is how this end-user managed to register realestate.agency despite “What Box Holdings” having a trademark for realeastate for “hats”.
So if Donuts doesn’t care who does? It is domainers and end users that are essentially being blocked from these keywords.
Join our campaign to boycott the .build registry that is run by these fake people.