Have you heard of “What Box Holdings“, “Plan Bee LLC” and “Thomas A. Brackey II“? If you are looking to buy a New gTLD domain name you probably have. They managed to register more than 300 premium generic domain names before anyone else. How? Using “fake” trademarks in Sunrise.
They have registered domain names such as cloud.guru, social.photos, Build.house, BET.guru, online.bike, VACATION.photos, discount.repair etc.
I am sure they will tell you that these are not fake trademarks. They have about 40 real trademark registrations in Switzerland, although they only operate in the US, for non existent
products they claim to produce such as pens, hats, bracelets, charms, guitar picks and plastic clips for sealing bags.
These are 3 different entities but all use the same Beverly Hills address so I can assume that the same people are behind all 3 trademark holders. The 2 companies and this Thomas A. Brackey II.
I wrote an article a couple of months back about the “Build” trademark when I still thought that it was not related to the other. I was rather polite there. These are not “questionable” trademarks. This a master plan…
Plan Bee, LLC has been registered in the Trademark Clearinghouse for the mark “build” in class 14 that relates to precious metals. The Minardos Group is a construction company and doesn’t have to do anything with precious metals. I asked Plan Bee, LLC for a comment then but didn’t hear back. No wonder…
Corporations have been using trademarks to steal generic and dictionary terms using UDRP. So we now have a new breed. The “legal” sunrise scavenger scam. The one that registers tens of trademarks in a far far away country from where they are that appears to accept any trademark claim without a single shred of proof.
None of the trademarks below has ever been used by their owners and will never will be used, except to steal domain names in Sunrise of New gTLDs.
“What Box Holdings“, “Plan Bee LLC” and “Thomas A. Brackey II“ have 39 trademarks in total all in Switzerland and all with Marcaria and all for non-existent products.
All trademarks were registered using Marcaria.com in Switzerland. Nice business this Marcaria company is running…
You can search all Swiss trademarks here. I am sure you will find more dirt like I did… (You might want to check a trademark “car insurance” for firearms.)
Here are their list of trademarks (first column is the trademark and the second what it is for):
What Box Holdings, LLC, 427 North Camden Drive, Beverly Hills, 90210 California, US
34 Swiss trademarks using Marcaria.com as their agent and this is their list:
|radio||Plastic clips for sealing bags.|
|games||Plastic clips for sealing bags.|
|career||Plastic clips for sealing bags.|
Plan Bee LLC, 427 North Camden Drive, Beverly Hills, 90210 California, US
2 Swiss trademarks using Marcaria.com as their agent and this is their list:
Thomas A. Brackey II, 427 North Camden Drive, Beverly Hills, 90210 California, US
3 Swiss trademarks using Marcaria.com as their agent and this is their list:
I then checked 62 New gTLDs strings that have passed the Sunrise phase against their 39 (34+2+3) trademarks. I found that they have registered 330 (259+14+57) domain names in Sunrise so far. Click on the numbers to see the complete lists of domain names. I am sure there will be more because once the collision lists are freed more domain names from the lists will go the trademark owners.
These sunrise domain names can be challenged under Donuts’ Sunrise and DPML Dispute Resolution Policy. But Richard Tindal from Donuts made a comment at the DomainNameWire.com a couple of months back that they don’t feel cheated: ” We don’t feel gamed in Sunrise. Per ICANN rules, the TMCH decides who can buy then and everyone who bought in our Sunrise met the TMCH ‘in-use’ requirement. We’re not going to become an arbiter of which trademarks are legitimate and which are not. We think it’s a very bad idea for domain registries to become trademark judges.”
Will Donuts react now after about 300 of their premium domains were taken in Sunrise? Will the other new gTLD registries, the Trademark ClearingHouse or the Swiss trademark office finally do something?
There are tens of New gTLDs coming up. So if you have in mind in getting cloud.web or social.web you can forget it.