Donuts and Uniregistry new gTLDs reach 190,000 registrations (.guru, .tattoo and the rest)

Since the end of January, Donuts has launched 25 new gTLDs that have entered the general availability (GA) phase, and another 4 are in the Early Access Program (EAP) GA. Uniregistry has launched 2 new gTLDs. Today’s zone numbers for these 31 new gTLDs are at about 190,000 registrations and because this number does not include domain names without nameservers the total number is close 200,000.

So far .guru is the surprise winner as it was launched in the first week and it was the most generic of all new gtlds. .Photography is performing quite good as well. The others don’t have very good numbers. From the rest my favorites were .gallery and .tattoo that have a lot of businesses behind them but luck of new gtld awareness and some registry decisions have left the 2 new gtlds far behind. .Tattoo is the worst new gtld performer at the moment and it was my 4th choice from these first 31 new gtlds.

Here are the domain name registration numbers from the 31 new gTLDs:

GURU 40609
PHOTOGRAPHY 24697
TODAY 11255
TIPS 9942
TECHNOLOGY 8690
CLOTHING 8106
BIKE 8058
DIRECTORY 7886
LAND 7289
GALLERY 7145
ESTATE 6517
SINGLES 5471
EQUIPMENT 5372
VENTURES 4377
GRAPHICS 3705
SEXY 3616
HOLDINGS 3496
PLUMBING 3366
LIGHTING 3360
CONSTRUCTION 2853
CAMERA 2843
CONTRACTORS 2533
KITCHEN 2231
DIAMONDS 1752
ENTERPRISES 1648
VOYAGE 1303
TATTOO 912
SHOES 395
CAREERS 380
PHOTOS 306
RECIPES 204
Total: 190317
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About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.

7 comments

  1. It seems the registries are releasing the mid tier domains, letting those registrants get the word out, build a few sites, and if they catch on, they will be there to sell the end users the big premiums they have reserved.

    I think Brad M put it well, the registries have already mined the nuggets, and left the flakes for the minors.

  2. “The others don’t have very good numbers”…………. At what number does a particular extension become a “success”? Is “success” defined as profitable for the registries?

    • At this point, where the new gtlds have no other way of judging success than pure numbers, I only judge success based on numbers.
      And I judge each one as if the registry only had 1 new gtld.

      That means that most of Donuts new gtlds will not successful but because Donuts divides some of the ongoing cost between many new gtlds these
      will survive. e.g. If a registry only had .plumbing it would fail.

  3. If your site doesn’t come up in search and you had to hand type the whole url with your smartphone a website like onlinedomain.whatever with all the new gTLDs, which ones will be the hardest and easiest to type? How many people spell tattoo as tatoo, tatto etc? .

  4. Funny thing is the average person doesn’t have a clue about .whatever extensions, when they do realize they are live, will they shrug it off as a fad, or embrace it.

    Usually Pioneers get slaughtered, and the ones who come in after Chapter 11, and pick up all the pieces for next to nothing make all the money.

  5. I believe

    The registration stats will tell the story but the stats in 2014 only give us an idea where an extension is heading. The registration stats in 2017 and beyond will give a clearer picture. We have seen .Info registrations drop 25% over the last couple years and yet .Info has existed for many years. If adoption of new extensions is growing, then why is .Info struggling. It is a very generic TLD with many uses. I like .Info better than nearly all of the new TLDs but yet only have 1% of my portfolio in .Info – just very difficult to sell.

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