Company that spent $25,080 for 2 .equipment domain names buys 7 more (cheaper this time)

On the 5th of February I wrote how a company from Michigan that offers Sample Prep Equipment and Supplies bought the domain names and for a total of $25,080 at Go Daddy. The domains were bought on the first day of the Donuts Early Access Program.

Immediately after my post the domains and were registered.

I also made a comment that the domain name was free to register. It turns out that the Company from Michigan bought the domain but this time they only spend $689.99.

They also bought for $1,239.99.

And they bought another 5 .equipment domain names for $689.99 each.

Their total spending spree was for about $30,500. I think they could have saved a lot of money waiting a couple of days before buying the first 2 domain names.

And here a fast look at what is available in .com:


About Konstantinos Zournas

Studied Computer Engineering and Computer Science in London, UK and now living in Athens, Greece. Love domains and building websites. Went online in 1995, learned about HTML in 1996 and about domains in 2002. Started publishing the blog in 2012.


  1. is available


    Fools and their monies

  2. I do hope they’ve snapped up all the potential typo’s as well!


    I’m assuming the likes of, are worth even more than $25k each? They must get loads of type-in traffic! 😉

  3. Very interesting, we are know seeing companies spending more for a NewG when they could have registered the Com. Wow…It came sooner than I expected. Things are changing and nothing on the internet has ever stayed the same for long…..

  4. A company, not companies….

    There is more of a story about a company wasting money than anything else.

    The vast majority of the registrations so far are domainer related, not end user.

    Most of the new extensions have 3 and 4 figure number of registrations.
    They are clearly not taking over the world.


    • “A company, not companies”……………The company above makes one and my new venture company makes two. I am sure the two of our “companies” will not be alone……….New York never lost value as we continued West to make California…

    • Actually Brad, all 5 figure purchases have been made by end users.
      And I would say 99% of 4 figures purchases are from end users.

      At this moment only 7 new gTLDs have entered the general availability and all have 4 figure registrations with .guru have 5 figures.

      And I am not saying they are taking over the world…

  5. Both domains have now been registered by someone. LOL.


  6. Sorry but whoever bought these has bought [to use a Rick Schwartz term]…pigeon shit.
    And the fact that they didnt even buy the .com speaks volumes about their business acumen.

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