New gTLD registrations slow down after the first few hours – 5600 new domains added in the next 24 hours

The first few hours of general availability had about 19,000 new gTLD domain name registrations but that trend didn’t continue in the next 24 hours. Despite Europe and Asia getting into action, the New gTLD registrations slowed down with just 5600 domains registered in the next day.

The real (no EAP) general availability started on Wednesday for 7 new gTLDs offered by .holdings, .ventures, .singles, .plumbing, .bike, .guru, .clothing. General availability started at 16.00 GMT, a time when most of the European companies were closing and it was night in Asia.

It appears that either most registrations were done by advanced pre-registrations or that the US (with Go Daddy featuring .guru on it’s homepage) is more active in new gTLDs or that Europe and Asia did their registrations at 16.00 GMT. Or all of the above apply.

Here are the results:
(Registrations on the day before general availability -> Registrations after a few (about 9)  hours of general availability -> Registrations on the next day (9+24 hours))

2890 -> 12435 -> 14950

1016 -> 2866 -> 3695

328 -> 975 -> 1290

387 -> 1685 -> 1990

340 -> 2083 -> 2587

232 -> 1099 -> 1345

483 -> 3751 -> 4695

5676 -> 24894 -> 30552

(+19218)-> (+5658)

(I got the data from the zone files of the 7 new gTLDs. The numbers are not exact or final and include the last few hours before general availability (the Early Access Program (EAP) pricing) where domains were sold for about $175. Also domain names without nameservers don’t get listed in zone files. I maybe off a couple of domains since I include nic.newgtld, donuts.newgtld etc. that are owned by the registry.)


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. It may slow down further with successive launch of other new TLDs. Registries need to create a lot of awareness among the targeted end users.

  2. Don’t forget that the registries are keeping domains and buying each other’s so it’s partly a cannibal feast.

    Don’t buy into the hype — fools rush in.

  3. Seems like .guru is a lot more popular than the others. So I bought one! 🙂 Call me crazy – it cost $30.

  4. Okay, all of the suckers throughout the universe have been summoned to beckon the gtld call. They are now all officially accounted for and have all paid their recurring $25 dues. Maybe a few stragglers will still wander in, but less than a handful. In a day or two, it will be obvious that the registration numbers have fallen off of a cyber-cliff, that the application predictions of most registries were not even close to reality, that the gtld program was an absolute bust and that tld history has, once again, repeated itself.

    Brace yourself for some registry backpedaling and exit strategizing.

    What a dumb idea this was. Do we really need to watch innocents lose even more money in the process? Can’t we just abort this ill-conceived idea now without going any further and causing more damage? Can we learn anything from O.Co’s shortcut failure in which the Overstock board told disappointed shareholders that their anticipated traffic leakage was a killer 61%? Or, how about the failures of .Mobi, .Travel, .Coop, .Museum, .Biz, .Name, .Tel, .Pro, .XXX, .Asia, .Cat or .Jobs? Seriously, I’d love to hear someone …anyone…tell me why these silly and super-long-assed gtlds are going to be any different. I think it will unquestionably end in exactly the same way, but take far less time to get there.

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