GoDaddy acquires and Reza Sardeha announced today that “Dan & GoDaddy join forces”.

If you ask me it feels like a sad day in domaining today. Hope I am wrong but previous GoDaddy acquisitions, like Uniregistry, didn’t go the way everyone was hoping. It feels like less competition, less innovation and more GoDaddy slowness.

Amsterdam, The Netherlands, 28 June 2022 –, Today we are thrilled to announce we entered into a definitive agreement with GoDaddy to bring Dan’s innovative products and engine to one of the most respected brands in domains and their 21+ million customers. By joining forces, we aim to create the best end-to-end solutions to trade and monetize domains for domain owners around the world.

In the short term, you can expect to see Dan’s customizable for sale pages made available to GoDaddy customers, and, the very popular LTO (Lease to Own) model will be offered at GoDaddy.

At Dan, the most requested distribution network integration will finally happen. Soon, we’ll join the Afternic DLS network creating the most liquid and seamless domain secondary market experience.

When Paul and I started flirting about working together, the seed was planted and grew as we discovered our ideas aligned about how to take the domain secondary market forward.Reza Sardeha, founder

We are beyond thrilled to welcome’s team of proven innovators to GoDaddy’s Aftermarket team. Their massively popular sales lander and fulfillment platforms will fit beautifully with Afternic’s broad distribution network while accelerating further optimizations and enhancements as we create a best-in-class integrated investor experience.Paul Nicks, President of Domains, GoDaddy

We expect to add scale to our operations and will keep customers updated. What we know for sure is the great team that made an amazing company intends to continue working to help domain customers after the deal closes. We’ve always put our customers first and that won’t change.

We’ll reveal more plans as we formulate them, and we can’t wait for the Dan journey to accelerate faster than ever before. Exciting times ahead!

With kind regards,

Reza Sardeha on behalf of

GoDaddy’s press release:

“We are thrilled to share that GoDaddy entered into a definitive agreement to acquire, a company on a mission to “to be a catalyst of innovation in the domain industry and make domain trading accessible to all.” The mission aligns well with GoDaddy’s mission to empower entrepreneurs and make opportunity more inclusive for all.

At close (expected during the third quarter of 2022), the terrific team of innovators will join GoDaddy’s Domains, Registrars and Investors (DRI) team.

We believe this deal provides great opportunities for both GoDaddy and customers with the integration of’s automation and lease to own options adding momentum to GoDaddy’s goal of offering domain investors an integrated experience within a best-in-class marketplace empowered by sage guidance, cutting-edge data science and the world’s premier brokerage team. With more than 84 million domains under management, GoDaddy intends for this acquisition to support continuing profitable revenue growth in our domains business.

Terms of the deal were not disclosed.”


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. It’s no surprise Godaddy wants it all, doesn’t want competition from anyone and will buy whatever he wants.

  2. It’s a monopoly now, they need some oversight in the domain space, as godaddy is controlling commissions, like TurnCommerce is trying to control inventory.

  3. I’m sure they will shut down dan just like they did with uniregistry in time. Its all about market domination, nothing to do with buying innovate products.

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