GoDaddy acquires Uniregistry’s registrar, marketplace and 350,000 domains

GoDaddy Inc. (NYSE: GDDY) today announced it is acquiring Uniregistry’s domain registrar and marketplace businesses. Financial details of the transaction were not disclosed. The deal is expected to close sometime in Q2 2020. The Uniregistry domain registry backend and New gTLDs are not part of the transaction.

In addition to the registrar and marketplace, GoDaddy is also acquiring Uniregistry’s domain portfolio of more than 350,000 domain names. (NAME ADMINISTRATION INC.)

To better support enterprise-level customers, GoDaddy is acquiring Brandsight in the transaction. You can find more information at

The Uniregistry registrar will continue to operate at

The Uniregistry (Uni) registrar will continue to operate as it has been. GoDaddy will be adding Afternic DLS Fast Transfer, but customers will continue to receive the same level of support.

The Uniregistry brokerage team will be combined with the GoDaddy team and they will be able to work together to leverage strategies and contacts in order to provide a better service.

The 350,000 domains will be eventually moved over to Namefind and priced competitively.

The deal is expected to close in April, 2020.

Uniregistry started in 2014 by catering to domain name investors with specialized tools to register, manage and sell domains. They later expanded its service to other audiences while still focusing on domain name investors.

“Uniregistry is unique in that domain investors built it from the ground up so their products and services have always catered to the domain investor community,” said GoDaddy Vice President Paul Nicks. “This acquisition reinforces GoDaddy’s commitment to domain investors. Combining Uniregistry’s solutions and incredible knowledge with our platform will help investors succeed and advance future innovations for them. We can’t wait to get started.”

“One of the mantra’s we repeat around the Uniregistry office is that we dream about building a company of permanence and value. When I started speaking with GoDaddy, it became clear how passionate we both are about our customers and this industry. I realized the best way to fulfill our mantras and dreams was to join with Godaddy,” said Uni Founder and CEO, Frank Schilling. “I’m so proud of the team we’ve put together.  It is incredibly rewarding to give them the opportunity to scale our solutions with GoDaddy’s customers.  The years ahead will truly be awesome!”

“Frank is one of the smartest and savviest investors, and his portfolio shows that knowledge and acumen. We can’t wait to bring these to market for our customers with competitive prices,” Nicks continued.

Phil Lodico from Brandsight said on a blog post: “Over the past three years the Brandsight team has leveraged today’s technology along with deep industry experience to build next-generation corporate domain management solutions which are redefining the market. Today’s announcement will help take our business to the next level.”

“Brandsight will continue to operate with the same great high levels of service and support that they have come to expect. That said, Brandsight clients will benefit from our access to additional technology and resources which will increase significantly as a result of the acquisition. This means that we’ll be able to further accelerate our focus on building secure, intuitive and powerful corporate domain management solutions.”


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. I’m guessing the deal is between $50 to $75 million, maybe a bit more, but not over $100 million.
    If the deal is over $100 million, then Frank got a good deal IMO.

    • It also depends on who initiated the purchase, I’m assuming Frank did, which is why I said around $100 million.
      If GoDaddy initiated the purchase, then the price is probably closer to $200 million IMO.

  2. If there are $75 million each domain comes to $ 214.29 a great bargain for Godaddy.

    Frank, I thought he was a better business manager, to his stage as a domainer now I understand that best one can never be the best in one of the two or in the same ones a need each with his subject.

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