Epik acquires Undeveloped.com domain name marketplace

Dutch startup Undeveloped.com was acquired by US-based Epik Holdings Inc. to introduce a full-service solution for buying, selling, leasing and managing domains.

Undeveloped.com announced today that it has been acquired by Epik Holdings inc. The integration of the two companies will help Undeveloped further accelerate the growth of its marketplace for digital brands, after more than doubling their number of transactions in 2016, while accelerating Epik’s international expansion.

“By combining Epik’s reputation, market knowledge, worldwide presence, and complementary technology, we expect to be able to create an even more appealing solution for our customers. A vastly improved Undeveloped marketplace will accelerate the progress of more development-grade domains into becoming thriving Digital Brands used in commerce. All things considered, we could not have asked for a more worthy or more capable partner at this exciting time in the history of the Internet” said Mr. Reza Sardeha, founder and CEO of Undeveloped.

Rob Monster, Founder and CEO of Epik Holdings Inc, who is a Dutch-American, was pleased to announce the completion of the transaction in Amsterdam.

Founded in 2009, Epik is an all-inclusive registrar, as well as a provider of domain leasing services.  The company is an ICANN accredited registrar since 2011. Founded in 2014, Undeveloped is a domain name marketplace, giving startups and SME’s access to over 21 million domains.

“We have spent the past 5 years developing and operating an integrated set of solutions to help domain investors navigate the life-cycle of their domain investments.  With this acquisition, we add another company with potential for hyper-growth. This acquisition has all of the things that I look for in a deal: great leadership, differentiated technology, and complementary locality. The expanded presence in Amsterdam will significantly increase our capacity to deliver to customers in Europe, Middle East and Africa, the type of Legendary Support and customer-centric innovation that our customers have come to expect from us.” said Rob Monster, CEO and founder of Epik.

Undeveloped will operate as a wholly owned subsidiary of the Epik Holdings Inc group of Companies executing on its existing roadmap with the current management team.  Epik customers can seamlessly use the services of Undeveloped through the same single-sign-on that already powers Epik’s existing services at Epik.com, Anonymize.com and Masterbucks.com. “My team and I are delighted to be part of a rapidly growing company led by a visionary CEO who I have enjoyed getting to know over the past year” added Mr. Reza Sardeha, founder and CEO of Undeveloped.

Rob Monster concluded, “The user experience for domain buyers and sellers is finally getting some much overdue innovation, made possible by new technologies becoming mainstream in a more globally connected world. The acquisition of Undeveloped opens up a large variety of new possibilities. Stay tuned for exciting new services that we will announce and launch in the next months”.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the OnlineDomain.com blog in 2012.


  1. I just jumped onto the Epik bandwagon .
    Rob is very approachable and allround good guy and the customer service is second to none.

  2. I couldn’t be happier for Rob and his team. I’ve worked with Epik for several years and they are light years ahead of any other registrar in their customer service and willingness to go the extra mile for their clients.

  3. Blah, why don’t they allow these stories to be interesting and say the price

  4. Thanks for covering this story.

    Thanks Frank and Thomas for the kind words.

    @Nick — If you really want to know, the purchase price was 4 million Euros.

    • WOW ! Rob what was kind of multiple was that price based on ? I’ve seen little to no reported sales from those guys.

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