Domain Agents has published its 2020 domain valuation guide and the first observation made by Ryan McKegney, CEO of DomainAgents, is that during lockdown there has been a 20% increase in domain name offers.
“Even as the pandemic has created instability and uncertainty across the world, domain name values have remained fairly steady. Lockdowns have pushed businesses online and tele/remote work has changed how millions of people work. In the past two months, we’ve seen a 20% increase in domain offers vs the same time last year. This observation has been supported by strong earnings reports from registrars and other marketplaces that we have spoken with.”
Here are some important points from the Domain Agents domain valuation guide:
Short, one-word .com domains
- Example: Palace.com (sold for $306,000 USD), Thyme.com (sold for $80,000 USD)
- Price range: $40,000 – $250,000+
- Watch out for: Common, brandable, and trendy words as these can increase the value of a domain.
- There is no upper limit, but sales like Voice.com for $30M are outliers.
Three-letter .com domains
- Example: BTI.com (sold for $100,000 USD), FWW.com (sold for $35,000 USD) / OLI.com (sold for $50,000 USD), AOA.com (sold for $200,000 USD)
- Price range: $20,000k -$50,000k+, potentially over 7 figures
- Watch out for: Trendy abbreviations that can increase value.
Two-word .com domains
- Example: PayStubs.com (sold for $68,750 USD), WishMoney.com (sold for $2001 USD)
- Price range: $1,500 – $50,000+
- Watch out for: Brandable or trendy keywords that will increase a domain’s value.
- The pairing has to make sense. Two random words together that don’t make sense in the context of each other are worthless.
To read the complete Domain Agents domain valuation guide please click here.
Thanks for all of the great content. Do you think something like Afternic’s appraisal services are helpful when trying to determine an estimated value for domain selling? I have livelygreens.com and have been thinking of selling it, but am new to this and not sure where to start. Thanks.