Rebranding to brings results… re-branded to and the company says it was well worth it judging by the first month results.

It would be interesting to know if removing the “.com” from the logo on the landing pages had any effect on the results below: DAN listens and makes a change on its domain landing pages.

Here are the first month results that posted on Twitter:

  1. Processed 29% more transactions in July
  2. Had a 32% higher (monthly) total sales volume
  3. The total # of leads increased by 26%
  4. The average sale price increased by 8%

Read here more about the rebranding:

10 questions with Reza Sardeha, CEO of DAN.COM

What was the purchase price of the domain

This was the tweet by DAN:


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.

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