Rebranding to brings results… re-branded to and the company says it was well worth it judging by the first month results.

It would be interesting to know if removing the “.com” from the logo on the landing pages had any effect on the results below: DAN listens and makes a change on its domain landing pages.

Here are the first month results that posted on Twitter:

  1. Processed 29% more transactions in July
  2. Had a 32% higher (monthly) total sales volume
  3. The total # of leads increased by 26%
  4. The average sale price increased by 8%

Read here more about the rebranding:

10 questions with Reza Sardeha, CEO of DAN.COM

What was the purchase price of the domain

This was the tweet by DAN:


About Konstantinos Zournas

Studied Computer Engineering and Computer Science in London, UK and now living in Athens, Greece. Love domains and building websites. Went online in 1995, learned about HTML in 1996 and about domains in 2002. Started publishing the blog in 2012.

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