BrandBucket marketplace statistics: 1017 domains sold for a total of $3+ million

BrandBucket shared some statistics on how its marketplace performed in 2016.

Overall Domain Name Sales

  • 1017 domain names sold
  • $3070 average sale price
  • $2295 median sale price

Average price went up year-over-year, and even with more high-value sales than ever, the median sale price of $2295 (half of the sales were above this price, half were below) is higher than previous years.

Sales Price Breakdown

  • 75 sales under $1500
  • 318 sales between $1500 and $2000
  • 404 sales between $2000 and 3000
  • 109 sales between $3000 and $4000
  • 51 sales between $4000 and $5000
  • 43 sales between $5000 and $10000
  • 17 sales over $10000

Of the 1017 domains sold, the bulk are in the $1500-$4000 range, which has proven to be a sweet spot for startups and entrepreneurs.

Buyer Behavior

  • 14.5% of sales were to repeat buyers
  • 2.27% average discount on listed price

The number of sales that closed with a discount was higher than previous years, mainly due to more transactions in the higher price range, and older inventory that had not had a price adjustment in many years.

Seller Metrics

  • 238 unique sellers with a domain sale
  • 134 sellers with 1 domain sale
  • 37 sellers with 2 domain sales
  • 15 sellers with 3 domain sales
  • 51 sellers with 4+ domain sales
  • $2,063,088 paid out to sellers in 2016

About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.

One comment

  1. I’m one of 37 who sold two names there last year and will make 2017’s list too. No complaints here!

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