BrandBucket marketplace statistics: 1017 domains sold for a total of $3+ million

BrandBucket shared some statistics on how its marketplace performed in 2016.

Overall Domain Name Sales

  • 1017 domain names sold
  • $3070 average sale price
  • $2295 median sale price

Average price went up year-over-year, and even with more high-value sales than ever, the median sale price of $2295 (half of the sales were above this price, half were below) is higher than previous years.

Sales Price Breakdown

  • 75 sales under $1500
  • 318 sales between $1500 and $2000
  • 404 sales between $2000 and 3000
  • 109 sales between $3000 and $4000
  • 51 sales between $4000 and $5000
  • 43 sales between $5000 and $10000
  • 17 sales over $10000

Of the 1017 domains sold, the bulk are in the $1500-$4000 range, which has proven to be a sweet spot for startups and entrepreneurs.

Buyer Behavior

  • 14.5% of sales were to repeat buyers
  • 2.27% average discount on listed price

The number of sales that closed with a discount was higher than previous years, mainly due to more transactions in the higher price range, and older inventory that had not had a price adjustment in many years.

Seller Metrics

  • 238 unique sellers with a domain sale
  • 134 sellers with 1 domain sale
  • 37 sellers with 2 domain sales
  • 15 sellers with 3 domain sales
  • 51 sellers with 4+ domain sales
  • $2,063,088 paid out to sellers in 2016

About Konstantinos Zournas

Studied Computer Engineering and Computer Science in London, UK and now living in Athens, Greece. Love domains and building websites. Went online in 1995, learned about HTML in 1996 and about domains in 2002. Started publishing the blog in 2012.

One comment

  1. I’m one of 37 who sold two names there last year and will make 2017’s list too. No complaints here!

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