Donuts offered some insights about their premium domain names. The only insight I got, and that comes as no surprise, is that people have been and are (always) registering bad domains.
Donuts is generally characterizing anything greater than $33 wholesale per year as a premium domain name.
Donuts offered some examples from the hundreds of premium domain names are registered every week using Donuts TLDs.
Starting with price, since price is always of interest to investors: there are typically dozens of names sold in the >$1,000/yr range, and this week was no exception.
The 3 notable names that Donuts shared were: run.live, dental.claims and news.software.
These seem to me as bad or maybe average domain names to register. But if you factor in the yearly renewal fee then they are pretty bad:
Donuts disagrees with me: “What we like about these names: they’re all compelling names for investors and businesses.”
Sorry but I just don’t see it. BTW, all 3 domains in .com are parked and are probably for sale.
Donuts continued to share some more premium registrations:
Note that .LIVE continues to be one of Donuts’ top-performing TLDs for premium domains.
There are hundreds of names in the $100 – $999 range; the most popular TLDs in this price range currently are: .NEWS, .REVIEWS, .VENTURES, .LIVE, .SERVICES and .BUSINESS. Some examples include:
- king.news, mail.services, rc.ventures, phoenix.business, audit.business, insurance.live
Donuts characterizes these names as business-related generics (others include: .SOLUTIONS, .COMPANY, .CAREERS, etc.) and we’re encouraged to see their growing popularity.
As always, one- and two-character domains are quite popular; some examples:
- z.pizza, jz.live, 7.diamonds, a.vacations, b.international, m.codes, a.camera, bx.finance, ca.tours, i.cheap
But increasingly, people are registering domain names containing full words that are meaningful and often highly specific. These include:
- chicago.house, printing.graphics, spice.kitchen, liberty.network, littlerock.university, motorcycle.tours, speaking.coach, videostream.live, approved.credit, autoinsurance.live, boutique.wine, dermatology.surgery
This trend is noteworthy for a couple of reasons: first, many of these appear to be the actual business name (e.g., littlerock.university) or a particular category (e.g., boutique.wine, printing.graphics). In the former case, we like the fact that increasingly people are including their brand or business into their domain name; it’s a powerful way to leverage digital identity. In the latter case, category names are especially valuable to registrants for organic search purposes. We’ve written in previous blog posts about the ‘evergreen’ SEO nature of these names. Having a name that’s a popular search term (such as motorcycle.tours or dermatology.surgery) means that this name is well positioned to appear on the first page of organic search results. That’s a powerful benefit for businesses looking to acquire customers without having to pay SEO/SEM consultants to maintain their search presence.