Verisign just launched a new .com campaign with tagline “With a .com, you can become anything you want.”
The campaign is using the domain name YouCouldBe.com. They are also making a play with the word become.
The campaign has a new commercial that shows a pet shop transform after using a .com to build a website. Here is the new ad:
The new website at YouCouldBe.com explains why people should choose a .com domain name to build their websites.
why choose a .com? With a .com, you can become anything you want. It can be the bedrock and launch pad for your success. It can give you credibility, trust and recognition. So join the millions of people who’ve chosen to become a .com.
When you think of the Internet, you think .com. It’s the web address that everyone wants. No surprise that a new .com is registered nearly every second.2 (Don’t worry, there are millions of great ones still available.) .com has been trusted for decades, and that’s exactly what you want for your business.
become positioned for success
It’s no coincidence. From every Fortune 500 company3 to your uncle’s funky hat shop, great businesses all over the world choose .com as their home. Some businesses even pick their name after they snag the .com address. To become a success, you have to look like a success, and that’s what .com can bring you.
You can’t go higher than 100%, despite what any motivational speaker might tell you. For two decades, .com has been at 100% operational accuracy and stability.4 That’s perfect. That’s peace of mind. So when you become a .com, you can focus on what’s really important — your customers, your company, and of course your future you.