New .COM campaign: “With a .COM, you can beCOMe anything you want.”

Verisign just launched a new .com campaign with tagline “With a .com, you can become anything you want.”

The campaign is using the domain name YouCouldBe.com. They are also making a play with the word become.

The campaign has a new commercial that shows a pet shop transform after using a .com to build a website. Here is the new ad:


The new website at YouCouldBe.com explains why people should choose a .com domain name to build their websites.

why choose a .com? With a .com, you can become anything you want. It can be the bedrock and launch pad for your success. It can give you credibility, trust and recognition. So join the millions of people who’ve chosen to become a .com.

become trusted

When you think of the Internet, you think .com. It’s the web address that everyone wants. No surprise that a new .com is registered nearly every second.2 (Don’t worry, there are millions of great ones still available.) .com has been trusted for decades, and that’s exactly what you want for your business.

become positioned for success

It’s no coincidence. From every Fortune 500 company3 to your uncle’s funky hat shop, great businesses all over the world choose .com as their home. Some businesses even pick their name after they snag the .com address. To become a success, you have to look like a success, and that’s what .com can bring you.

become confident

You can’t go higher than 100%, despite what any motivational speaker might tell you. For two decades, .com has been at 100% operational accuracy and stability.4 That’s perfect. That’s peace of mind. So when you become a .com, you can focus on what’s really important — your customers, your company, and of course your future you.

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About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.

7 comments

  1. Hello Konstantinos,
    Now that the silliness of introducing new TLDs is becoming more mainline, the .COM Equimoddity Platform Class is entering its maturing stage of recognition Globally. For those looking for a Bottom Line: As Googles SEM Business Model Descends, Prime .COM Equimoddity Platform Assets Market values, Ascend Exponentially.
    JAS / Former (Rockefeller I.B.E.C. Marketing Intelligence Analyst/Strategist) (Licensed C.B.O.E. Commodity Hedge Strategist.)

    • Hello Konstantinos,

      Investors need to know their investments will endure. The .COM Equimoddity Platform Assets will be around 20 years from now, long after Googles rapidly obsolescing SEM Model Platform is in the ash heap.
      JAS / Former (Rockefeller I.B.E.C. Marketing Intelligence Analyst/Strategist) (Licensed C.B.O.E. Commodity Hedge Strategist.)

  2. Hopeless, just shows Verisign doesn’t need any marketing at all.

  3. They need to market .NET, I don’t think .COM needs a marketing campaign.

  4. There is zero good ideas, if you just favor one area of the business….and more. That’s dumb a thing to do.

  5. That’s a dumb thing to do….

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