Minds + Machines Group Limited (AIM: MMX), reported today orders for approximately 90,000 standard name registrations across certain of its US and European facing top-level domains valued at approximately US$500,000.
The company said that these registrations represent a 37% increase to current registration levels in MMX’s US and European facing top-level domains and will show on industry sites monitoring new gTLD registrations over the course of the next twelve months.
MMX expects that the registrations will be used to support usage based initiatives in both regions rather than held for investment related purposes by the underlying purchasers.
Toby Hall, CEO of MMX said:
“We have a significant portfolio of US and European facing TLDs. The orders reported today demonstrate the organic traction we have seen building in certain of our TLDs in these regions where registrations to date have been primarily driven by businesses wishing to use or own their names rather than domain name investors. They also reflect the investment we have made over the past quarter into developing our sales teams in these regions. We are optimistic that the interest we are now seeing in standard name registrations will in turn benefit premium name registrations over the coming months.”
Earlier this month MMX reported a 200,000 registration order in its lead Asia facing TLD, .vip.