Rightside announced today a pricing promotion on most of its premium domain names. The domains will be sold at premium prices but will carry a $10 renewal rate.
The reduced renewal and transfer costs will last for the lifetime of the domain registration. The registrant will be able to benefit from their domain’s promotional price indefinitely, up until its deletion. And should they transfer the domain to someone else, the new owner will also be able to renew and transfer the domain at the reduced cost.
This promotion comes only a few days after Rightside made a statement that it will not be increasing renewal price on their premium domains after some domain name investors started questioning the actions and intentions of several New gTLD registries.
The pricing promotion on almost all Premium domains in Rightside’s TLD portfolio will run from May 16, 2016 (17:00 UTC) to June 30, 2016 (17:00 UTC). Premium domains that carry the price category “Platinum” are not eligible. Special renewal pricing doesn’t apply to premium domains purchased prior to or after the promotional period.
During the promotional period, when customers register an eligible Premium domain from participating partners at the regular premium price, the wholesale cost to registrars for renewing the domain will be $10 beginning either immediately, or on July 1, 2016, depending on the registrar. Additionally, the wholesale cost to transfer the domain to others will also be reduced to $10. Registrars will be able to set their own retail prices, but renewal prices shouldn’t be more more than $15.
Here’s an example:
|Premium Domain||Purchase at the Premium Price||Renew at Standard Price – Every Year||Transfer at Standard Price||New Owner Renews at Standard Cost – Yearly|
|AustinDivorce.Attorney||$2,500||$10 (saves $2,490 yearly)||$10 (saves $2,490)||$10 (Saves $2,490 yearly)|
Rightside stated that this promotion should be “win-win for everyone involved”:
For domain investors – At these reduced prices, you’ll have more time to find the right buyer for any domains you register, and incur lower fees to transfer to them once you do. If you’re looking to add high-quality domains to your portfolio, this will be the time to do it.
For registrars – As one of the partners participating in this promotion, you’ll see increased opportunity to market and sell high-value domain names.
Download the list of available Premium domains here (updated weekly)
As the launch date draws closer, Rightside will provide additional details about the promotion, including information about the participating registrars.