50 .London Domain Names Were Auctioned For A Total Of $102,504

london-domains50 of London’s most-wanted premium internet domain names were auctioned off to raise money for charities across the UK capital.

The first domain auctions ended on the 30th of July but some domains were kept alive by continuous bids that extended the auction end by a day each time. One domain ended on the 13th of August. But enough about this failed Pool/Minds+Machines auction model and on with the auction results.

The 50 .london domains were sold for a total of 65,611 GBP or $102,504. The top domain was flats.london that was sold for 10,500 GBP or $16,404. The average sales price was about $2,050.

Of course all domains are premium domains meaning the renewal price is higher than regular .london domains. The average renewal price is $383. This means that the .London registry will be getting $19,138 every year in renewals. Quite a good deal.

Here are the auctions results and the renewal prices in GBP and USD:

Domain Name Auction Price (GBP) Renewal Price (GBP) Auction (USD) Renewal (USD)
accounts.london 725 50 1132,67 78,12
am.london 1121 1000 1751,34 1562,30
amaze.london 180 50 281,21 78,12
app.london 525 100 820,21 156,23
be.london 2067 1000 3229,27 1562,30
blog.london 595 100 929,57 156,23
care.london 725 50 1132,67 78,12
cars.london 1308 250 2043,49 390,58
casinos.london 913 100 1426,38 156,23
cinema.london 318 100 496,81 156,23
club.london 4600 500 7186,58 781,15
coffee.london 1350 250 2109,11 390,58
community.london 430 50 671,79 78,12
consulting.london 1008 50 1574,80 78,12
courier.london 1100 100 1718,53 156,23
course.london 552 50 862,39 78,12
cycle.london 675 100 1054,55 156,23
dentist.london 1950 50 3046,49 78,12
discounts.london 210 50 328,08 78,12
flats.london 10500 100 16404,15 156,23
food.london 1858 100 2902,75 156,23
free.london 775 100 1210,78 156,23
gallery.london 625 100 976,44 156,23
go.london 3161 1000 4938,43 1562,30
history.london 330 100 515,56 156,23
hospitality.london 545 50 851,45 78,12
hot.london 525 500 820,21 781,15
jazz.london 1000 100 1562,30 156,23
kiss.london 1101 100 1720,09 156,23
massage.london 3401 100 5313,38 156,23
now.london 1121 1000 1751,34 1562,30
omg.london 170 100 265,59 156,23
one.london 576 1000 899,88 1562,30
opera.london 244 100 381,20 156,23
people.london 525 100 820,21 156,23
perfume.london 260 100 406,20 156,23
rooms.london 9100 1000 14216,93 1562,30
schedule.london 180 50 281,21 78,12
secret.london 635 50 992,06 78,12
shoes.london 460 100 718,66 156,23
smallbusiness.london 210 100 328,08 156,23
spa.london 1050 500 1640,42 781,15
spin.london 160 100 249,97 156,23
top5.london 500 50 781,15 78,12
toy.london 369 50 576,49 78,12
trading.london 1000 100 1562,30 156,23
trust.london 160 50 249,97 78,12
up.london 1806 1000 2821,51 1562,30
west.london 2601 250 4063,54 390,58
wifi.london 311 100 485,88 156,23
Total 65611,00 12250,00 102504,07 19138,18
Average Average Average Average
1312,22 245,00 2050,08 382,76

Surprisingly these are the first .london domains reported as sold. Sold.Domains contained no .London domains up until today.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the OnlineDomain.com blog in 2012.


  1. Great Coverage! Yes, that auction format is horrible. Two highest sales are real estate related, not a shocker 🙂

    • Thanks Art!
      I see very few views on posts like this and it is disappointing.
      And it is not like this was covered by every blog on the planet… This is exclusive coverage.

      • I dont understand this either. I found this very interesting, and .london can be owned by anyone so even more opportunity. I even own 1 .london name (not related to auctions)

  2. Hate to say this, but a large part of the domaining blogosphere is centered (not centred) in the USA. Even many non-American domainers look to the U.S., China, or the transnational market rather than their own domestic markets to make money flipping. Relatively few countries have robust ccTLD aftermarkets, and discussions about those tend to happen among insiders.

    Think what you will about American insularity, it’s also natural to fixate on the topics we hear talked about. Naturally, the registries that market TLDs to U.S. citizens or a world audience get blogged about and rehashed ad nauseum. And whatever is argued about gets amplified. .XYZ, for example, is discussed way out of proportion to its importance relative to other nTLDs.

    I meant to bid in this .LONDON auction and had been following your posts, but 2 hands are never enough. Interesting to see the results.

    • You are right but I think people get excited reading about sales. Any kind of sales.
      I guess not even the New gTLD supporters are interested in the .London sales. Strange…
      (With a few exceptions of course!)

      I can tell you that the Greek .gr aftermarket is non-existent. 🙁

    • Joseph, you talk too much nonsense. As an American I have no idea what you are talking about. Learn to be clear and concise. Your writings are so boring..Take it as an opportunity to improve.

  3. @Guest,

    Just dawned on me … 99.9% sure this is Shane Cultra, trolling rival bloggers, sabotaging his colleagues, and hiding like a coward as usual.

    He does the same thing with Theo Develegas (a.k.a. Acro), stalking him online and stabbing him in the back whenever possible. For instance, Shane showed up out of nowhere at the NameBio.com blog to insult Theo – quite unjustifiably and without provocation:


    Theo had written about validating auction results. So here comes Shane to complain about complainers and whine about whiners. I attempted to respond, defending Theo; but my post was suppressed. It was quite critical of Shane.

    Before that, Shane Cultra published an attack piece aimed directly at me on his blog. (He didn’t like me questioning whether there was a .IO bubble at Flippa or reporting shill bids at DNW.com; so he felt it necessary to brand me a conspiracy theorist.) I wrote a response, but Shane buried it. Throwing stones out of windows, then hiding behind a locked door … The usual.

    On that occasion, Michael Cyger talked me out of retaliating in writing. Shane and I spoke by phone. During the call he admitted his “bully” tendencies (his word not mine). I thought we understood one another, but he’s continuing the petty anonymous attacks. The attacks against Theo were strike 2.

    Recently, I embarrassed Shane by mentioning his tendency to throw stones and hide:


    So I guess he’s been looking for some opportunity to attack me.

    Really, I don’t mind someone telling me that my writing is boring. A guy knows his foibles. But I was too trusting to think that this was an innocent criticism. Nah. It’s Shane Cultra pettiness again. Strike 3, Shane.

    It struck me that I bore LOTS of people. ; ) But they’re all too bored to bother to say so! Literally the only person who continually writes about my style being boring is Shane Cultra: (1) in a tedious full length piece on his own blog, (2) at TheDomains.com, and (3) presumably here.

    Even though my style may be boring, Shane’s beef with me is that I criticize aspects of the industry. He dislikes critics. And there seems to be an ingrained feeling that other bloggers threaten him somehow. Not very collegial.

    Ironically, the real giveaway that lets me identify “Guest” as Shane Cultra is the guy’s cliched style! Phrases like “talking nonsense”, “I have no idea”, “opportunity to improve”, and “clear and concise” crop up everywhere on his blog.

    I said to myself, “Wait a second! I know that phrasing. I know that tone of angry insecurity. Damn it, that’s that gutless, mean-spirited, money-grubbing Shane Cultra again!” So I checked my hunch and looked for the linguistic fingerprint. Bullseye.

    There is a 0.1% chance that I’m wrong about this instance. Definitely not the general trend. I will assume that the absence of a plausible denial from Shane means that he’s copping to the misbehavior. If I’m wrong, then I’ll admit it and buy DomainShane a beer at NamesCon.

    Listen, Shane. Disagree with people under your own name. Don’t attack them on your blog unless you have the courage to let them respond there too. See a shrink and rein in your backstabbing. During our phone call, I did warn you not to pull these stunts.

    Hope this didn’t bore you!

    • Joseph – You are 100% correct. I have experienced similar childish acts from Shane Cultra and his Cronies… It’s really unsettling that the industry lets this child run rampant and gives him some sort of credibility at the same time, such as being a DomainSherpa…??????…..TO ALL NEW DOMAIN INVESTORS – YOU HAVE BEEN WARNED!

    • I have no idea who Shane is. I think you should really need to be 100% sure before you make such accusations. This is really not professional. I have nothing against you. I just express my opinion about your writing style. Why don`t you take it as a way to improve yourself? No one is perfect. I am not perfect at all, but I take every criticism to improve myself.

      I read this blog occasionally. I like KZ because he is honest to let any opinions publish here, like mine or even BSWebsites.com..

      I honestly don`t have any time to read your post above, it is waaay too long..

      “Simplicity is the ultimate sophistication.” – Leonardo da Vinci said. Be simple, be understandable to everyone like me.

      I don`t want to educate myself here. I want to make money. That is all that matters. We all have seen professors that are overly educated and did not get anywhere in life..


      1) Do not blame anyone unless you are 100% sure.
      2) Be simple.

      All above applies to Aaron Strong as well.


  4. @Guest,

    Cute. That Leonardo Da Vinci quote is an inside allusion to a flare-up by Adam Strong after I expressed an opinion about LeonardoDaVinci.com, which it turned out he had purchased:


    Adam’s “disdain for bloggers” was addressed to me. He’s also a buddy of Shane Cultra’s and runs NameBio.com where (as I mentioned above) my comments were suppressed.

    Maybe I’m responding to just Shane Cultra, or maybe you guys are tag-teaming it. Hardly matters. I don’t think anyone’s fooled.

  5. Konstantinos,

    Thank you for the article on .London.

    My work takes me to London often. I think there is quite a good reason for not seeing sales in the aftermarket, and that is simply, .London is is being used. I saw it everywhere and at every end-user level. There is clearly a strong acceptance and adoption rate amongst businesses.

    I personally like the extension very much and have registered the following:


    We are excited about the development opportunities for these names.

    Doug Haan

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