This Is How Domain Names Can & Should Be Used

suitsI am currently watching season 4 of Suits, a USA Network drama and one of the highest-rated series of 2013.

The official website of the show is located at usanetwork.com/suits but the network doesn’t actually use it that much.

As I was watching episode 4 I caught myself looking at the lower left hand side where a couple of domain names appeared: SuitsLive.com and SuitsRecruits.com.

suits2(Yes, this is Eric Roberts!) suits1

 

SuitsLive.com redirects to http://www.usanetwork.com/suits/live that has a game called “Suits Live”.

SuitsRecruits.com redirects to http://papertrail.usanetwork.com/ where you can “answer their questions to unlock exclusive photos, videos and memorable moments.”.

Social media also made an appearance on the show with Twitter hashtag #Suits but each of the domains has a unique purpose.

The domains are short, memorable and descriptive and will direct visitors to the exact webpage they want to go. A tv show can’t afford to buy the domain name suits.com but domains like SuitsLive.com and SuitsRecruits.com cost $10 each and will help viewers get to your webpage. Domains are a no-brainer in marketing today.

If you haven’t watched Suits yet I suggest you do. It is a great show. You can binge watch each season over a weekend. Each season only has 12 or 16 episodes.

Sold.Domains

About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London and lives in Athens, Greece. He works on domain names, websites and software development. Has been online since 1995 & domaining since 2002.

4 comments

  1. I love Suits. I watch it through Netflix but I’m still waiting for season 3 to start on Netflix (Belgium).

  2. I agree completely on … Really all your points. Suits is my favorite show since Entourage

  3. Great show. Awesome use of domains as well.

  4. I will try and watch the show one of these days when I’m a little bit less busy. Thanks for sharing this information.

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