This Is How Domain Names Can & Should Be Used

suitsI am currently watching season 4 of Suits, a USA Network drama and one of the highest-rated series of 2013.

The official website of the show is located at usanetwork.com/suits but the network doesn’t actually use it that much.

As I was watching episode 4 I caught myself looking at the lower left hand side where a couple of domain names appeared: SuitsLive.com and SuitsRecruits.com.

suits2(Yes, this is Eric Roberts!) suits1

 

SuitsLive.com redirects to http://www.usanetwork.com/suits/live that has a game called “Suits Live”.

SuitsRecruits.com redirects to http://papertrail.usanetwork.com/ where you can “answer their questions to unlock exclusive photos, videos and memorable moments.”.

Social media also made an appearance on the show with Twitter hashtag #Suits but each of the domains has a unique purpose.

The domains are short, memorable and descriptive and will direct visitors to the exact webpage they want to go. A tv show can’t afford to buy the domain name suits.com but domains like SuitsLive.com and SuitsRecruits.com cost $10 each and will help viewers get to your webpage. Domains are a no-brainer in marketing today.

If you haven’t watched Suits yet I suggest you do. It is a great show. You can binge watch each season over a weekend. Each season only has 12 or 16 episodes.

Sold.Domains

About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and now live in Athens, Greece. I love domains and building websites. I am online since 1995, learned about HTML in 1996 and about domains in 2002. I started publishing the OnlineDomain.com blog in 2012.

4 comments

  1. I love Suits. I watch it through Netflix but I’m still waiting for season 3 to start on Netflix (Belgium).

  2. I agree completely on … Really all your points. Suits is my favorite show since Entourage

  3. Great show. Awesome use of domains as well.

  4. I will try and watch the show one of these days when I’m a little bit less busy. Thanks for sharing this information.

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