This Is How Domain Names Can & Should Be Used

suitsI am currently watching season 4 of Suits, a USA Network drama and one of the highest-rated series of 2013.

The official website of the show is located at but the network doesn’t actually use it that much.

As I was watching episode 4 I caught myself looking at the lower left hand side where a couple of domain names appeared: and

suits2(Yes, this is Eric Roberts!) suits1 redirects to that has a game called “Suits Live”. redirects to where you can “answer their questions to unlock exclusive photos, videos and memorable moments.”.

Social media also made an appearance on the show with Twitter hashtag #Suits but each of the domains has a unique purpose.

The domains are short, memorable and descriptive and will direct visitors to the exact webpage they want to go. A tv show can’t afford to buy the domain name but domains like and cost $10 each and will help viewers get to your webpage. Domains are a no-brainer in marketing today.

If you haven’t watched Suits yet I suggest you do. It is a great show. You can binge watch each season over a weekend. Each season only has 12 or 16 episodes.


About Konstantinos Zournas

I studied Computer Engineering and Computer Science in London, UK and I am now living in Athens, Greece. I went online in 1995, started coding in 1996 and began buying domain names and creating websites in 2000. I started the blog in 2012.


  1. I love Suits. I watch it through Netflix but I’m still waiting for season 3 to start on Netflix (Belgium).

  2. I agree completely on … Really all your points. Suits is my favorite show since Entourage

  3. Great show. Awesome use of domains as well.

  4. I will try and watch the show one of these days when I’m a little bit less busy. Thanks for sharing this information.

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